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All Journal Judikatif: Jurnal Desain Komunikasi Kreatif Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC )
Rizky Alfadly
ISI Padangpanjang
Arts Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Industrial & Manufacturing Engineering Social Sciences

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Kerinci in Visual Frames: Designing Tourism Identity through Graphic Design Rizky Alfadly; Dian Fitriani Sari
Judikatif: Jurnal Desain Komunikasi Kreatif Vol. 7 No. 2 (2025): December Issue
Publisher : fakultas Desain Komunikasi Visual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/judikatif.v7i2.270

Abstract

Kerinci Regency in Jambi Province has rich natural and cultural potential, but its tourism image and management remain suboptimal. This study demonstrates that a social campaign based on graphic design can serve as an effective educational tool to raise public awareness of smart tourism. Using educational posters, Incung-based ambient media, infographics, and website interface design, educational messages highlight that tourism is not only for recreation but also a learning experience, delivered attractively, communicatively, and consistently with visual art principles. The study also emphasizes the integration of local cultural elements into media design, such as interactive and educational use of the Incung script. The combination of persuasive communication strategies, consistent visual selection, readable typography, and relevant narratives is expected not only to strengthen Kerinci’s tourism visual identity but also to encourage engagement from the community and visitors. By applying a creative concept developed through field observations (5W+1H method), SWOT analysis, the A.I.D.A. model, and market segmentation, the campaign aims to increase the destination’s visibility, improve its image, and support sustainable tourism development. This integrated approach highlights how visual and cultural strategies can enhance both public education and the overall attractiveness of Kerinci as a unique tourist destination.
Pengembangan Kompetensi Digital Marketing sebagai Strategi Peningkatan Kemandirian Ekonomi Masyarakat di Kelurahan Tanah Pak Lambik Kota Padang Panjang Dian Fitriarni Sari; Rizky Alfadly; Yurdan Vebry Endika; Muhammad Afdhal; Andre Rahmat Kurniawan; Amy Maulid; Okza Hendrian Wijaya; Muhammad Arrozi
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2026): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v5i1.4328

Abstract

Percepatan digitalisasi pascapandemi COVID-19 menuntut pelaku usaha untuk beradaptasi dengan strategi pemasaran berbasis digital. Namun, sebagian besar pelaku UMKM di Kelurahan Tanah Pak Lambik masih mengandalkan metode pemasaran konvensional. Rendahnya literasi dan keterampilan digital menyebabkan pemanfaatan media sosial dan platform digital sebagai sarana promosi belum dilakukan secara optimal. Berdasarkan kondisi tersebut, penelitian ini bertujuan untuk meningkatkan literasi dan keterampilan digital masyarakat, khususnya pelaku UMKM di Kelurahan Tanah Pak Lambik dan membekali peserta dengan pemahaman dan kemampuan praktis dalam penerapan digital marketing berbasis media sosial. Metode yang digunakan adalah pendekatan partisipatif dan aplikatif melalui workshop interaktif. Pelaksanaan kegiatan didukung dengan pemanfaatan aplikasi Canva, CapCut, dan Adobe Premiere Clip sebagai media praktik pembuatan konten promosi. Hasil penelitian menunjukkan bahwa peserta workshop mengalami peningkatan pemahaman terhadap konsep dan strategi digital marketing. Selain itu, peserta mampu memproduksi konten promosi visual berupa foto dan video menggunakan perangkat sederhana, dan menunjukkan peningkatan keterampilan dalam pengelolaan akun bisnis dan pemanfaatan fitur insight dan analytics pada media sosial.
Co-Authors Amy Maulid Andre Rahmat Kurniawan Dian Fitriani Sari Dian Fitriarni Sari Muhammad Afdhal Muhammad Arrozi Okza Hendrian Wijaya Yurdan Vebry Endika