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Nurul Azizah
Universitas Muhammadiyah Palopo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Influence Digitalization Accounting and E-Commerce Against Improvement Income MSME Entrepreneurship in Palopo City Nurul Azizah; Indah Pratiwi
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 3 (2026): May - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i3.2394

Abstract

This study aims to analyze the influence of accounting digitalization and e-commerce on increasing the income of Micro, Small, and Medium Enterprises (MSMEs) in Palopo City. This research is motivated by the still low implementation of digital-based financial management and limited marketing reach that affect the increase in MSME income. The study used a quantitative approach with a survey method of 107 MSMEs selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression analysis with the help of SPSS version 22, after first conducting instrument validity and reliability tests. The results of the study indicate that accounting digitalization and e-commerce, both partially and simultaneously, have a positive and significant effect on increasing the income of MSME entrepreneurs in Palopo City. The e-commerce variable has a more dominant influence than accounting digitalization, while the research model is able to explain 69.8% of the variation in MSME income increase, with the remainder influenced by other factors outside the research model. The research findings indicate that the implementation of accounting digitalization and e-commerce is an effective strategy in improving financial management efficiency, expanding market reach, and increasing income and sustainability of MSME businesses in the digital era.
Influence Digitalization Accounting and E-Commerce on Improvement Income SME Entrepreneurship in Palopo City, Indonesia Nurul Azizah; M. Mutmainna; Indah Pratiwi
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 3 (2026): May - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.2584

Abstract

This study aims to analyze the influence of accounting digitalization and e-commerce on increasing the income of Micro, Small, and Medium Enterprises (MSMEs) in Palopo City. This research is motivated by the low implementation of digital-based financial management and limited marketing reach that affect the increase in MSME income. The study used a quantitative approach with a survey method of 107 MSMEs selected using purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression analysis with the help of SPSS version 22, after conducting instrument validity and reliability tests. The results indicate that accounting digitalization and e-commerce, both partially and simultaneously, have a positive and significant effect on increasing the income of MSME entrepreneurs in Palopo City. The e-commerce variable has a more dominant influence than accounting digitalization, while the research model can explain 69.8% of the variation in MSME income increase, with the remainder influenced by other factors outside the research model. The research findings indicate that the implementation of accounting digitalization and e-commerce is an effective strategy for improving financial management efficiency, expanding market reach, and increasing the income and sustainability of MSME businesses in the digital era.
Co-Authors Indah Pratiwi M. Mutmainna