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All Journal JEBD Journal of Business Economics and Management
Vicky Brama Kumbara
Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Putra Indonesia YPTK Padang
Economics, Econometrics & Finance Engineering

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Pengaruh Promosi dan Minat Beli Terhadap Keputusan Pembelian dengan Kepercayaan Pelanggan Sebagai Variabel Intervening Pada Sunmoracoffe Haris Arsyad; Vicky Brama Kumbara; Della Asmaria Putri
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4187

Abstract

This study aims to determine the extent of the influence of promotion and purchase interest on purchasing decisions with customer trust as an intervening variable at Sunmoracoffe. The research method used is Structural Equation Modeling (SEM) with Partial Least Squares (PLS) 4.0, using a questionnaire with 100 respondents. The results of data analysis show that there is a positive and significant effect of promotion on customer trust. There is a positive and significant effect of purchase intention on customer trust. There is a positive and significant effect of promotion on purchasing decisions. There is a positive and significant effect of purchase intention on purchasing decisions. There is a positive and significant effect of customer trust on purchasing decisions. There is a positive and significant effect of the promotion variable on the purchasing decision variable through the customer trust variable as an intervening variable. The effect of promotion on purchasing decisions and the effect of purchase interest on customer decisions at Sunmoracoffe.
Pengaruh Kompetensi Digital Dan Gaya Kepemimpinan Terhadap Kinerja Karyawan Melalui Transformasi Digital (Studi pada Dinas Peternakan dan Kesehatan Hewan Provinsi Sumatera Barat) Salsa Billa; Vicky Brama Kumbara; Andre Ilyas
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 3 (2026): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze the effect of digital competence and leadership style on employee performance through digital transformation as an intervening variable at the Department of Livestock and Animal Health of West Sumatra Province. A quantitative survey approach was employed. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. The results indicate that digital competence has a positive and significant effect on digital transformation (β = 0.502; t = 4.408; p < 0.05). Leadership style also positively and significantly influences digital transformation. Digital competence significantly affects employee performance. However, leadership style has a negative and insignificant effect on employee performance. Digital transformation does not mediate the relationship between digital competence or leadership style and employee performance. The R² value of employee performance is 0.816, indicating strong explanatory power. The findings suggest that strengthening digital competence directly improves public employee performance rather than relying on digital transformation mediation mechanisms.
Pengaruh Beban Kerja Dan Program Pelatihan Berbasis Digital Terhadap Kepuasan Kerja Dengan Kualitas Pelayanan Sebagai Variabel Interveling Pada ” PT Pasoka Sumber Karya Jl Raya Indarung Padang” Rangga Eka Putra; Vicky Brama Kumbara; Andre Ilyas
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 3 (2026): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze the effect of workload and digital-based training programs on job satisfaction, with service quality as an intervening variable, at PT Pasoka Sumber Karya. This study used a quantitative approach with a survey method. The population and sample size for this study consisted of 65 respondents, determined using a total sampling technique. Data were collected through questionnaires and analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the help of the SmartPLS application. There is a negative and significant influence of Workload on Service Quality, There is a positive and insignificant influence of Digital-Based Training Programs on Service Quality, There is a negative and significant influence of Workload on Job Satisfaction, There is a negative and insignificant influence of Digital-Based Training Programs on Job Satisfaction, There is a positive and insignificant influence of Service Quality on Job Satisfaction, There is a negative and insignificant influence of Workload on Job Satisfaction Through Service Quality, There is a positive and insignificant influence of Digital-Based Training Programs on Job Satisfaction Through Service Quality, The contribution of Workload and Digital-Based Training Program variables to Job Satisfaction is 0.910 or 91.0%, while the remaining 9.0% is influenced by other variables not examined in this study, The contribution of Workload and Digital-Based Training Program variables to Service Quality is 0.817 or 81.7%, while the remaining 18.3% is influenced by other variables not examined in this study.
Pengaruh Gaya Kepemimpinan Transformasional Dan Kompetensi Digital Pegawai Terhadap Produktivitas Pegawai Melalui Self-Efficacy Sebagai Variabel Intervening Pada Rumah Sakit Jiwa Prof. Dr. HB. Saanin Padang Dira Fathimah Zahara; Vicky Brama Kumbara; Chintya Ones Charli
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 3 (2026): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze the effect of recruitment and work experience on job performance with job placement as an intervening variable at PT. Pasoka Sumber Karya Padang. The study employed a quantitative explanatory research design with 65 respondents using census sampling. Data were analyzed using Structural Equation Modeling based on Partial Least Square (SEM-PLS). The findings indicate that recruitment and work experience significantly affect job performance. Both variables also significantly influence job placement. Job placement significantly affects job performance and mediates the relationship between recruitment, work experience, and job performance. The R² value of 0.71 indicates a strong explanatory model.
Co-Authors Andre Ilyas Chintya Ones Charli Della Asmaria Putri Dira Fathimah Zahara Haris Arsyad Rangga Eka Putra Salsa Billa