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All Journal AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT ManBiz: Journal of Management and Business
Muhammad Bhirawa Dwi Atma Citalada
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

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Analisis Peran Media Sosial terhadap Peningkatan Pemesanan oleh Pelanggan. Studi Kasus: Reddoorz Desika Nadia Putri; Muhammad Bhirawa Dwi Atma Citalada
ManBiz: Journal of Management and Business Vol. 5 No. 1 (2026): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

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Abstract

This study analyzes the role of social media in increasing customer bookings through digital marketing strategies for RedDoorz student interns. Social media is used as the primary means of implementing digital marketing strategies to reach a wider range of potential customers. The research method used is a quantitative approach with data collection techniques through questionnaires distributed to respondents. The independent variable (X) is the digital marketing strategy with indicators of content quality, information credibility, and promotional visuals, while the dependent variable (Y) is customer decisions with indicators of purchase interest, booking intensity, and order conversion. Primary data were collected through questionnaires from student interns. The independent variable in this study is the digital marketing strategy measured through indicators of content quality, information credibility, and promotional visuals. Meanwhile, the dependent variable is customer decisions measured through customer purchase interest, booking intensity, and order conversion. The data obtained were analyzed to determine the effect of digital marketing strategies through social media on customer decisions in making bookings. The results of this study are expected to provide an overview of the effectiveness of social media as a digital marketing tool and become evaluation material for RedDoorz in improving its social media-based marketing strategy.
Pemanfaatan Video Pendek TikTok untuk Strategi Digital Marketing Showroom Jati Subur Mobil Wahyu Krisnawan; Muhammad Bhirawa Dwi Atma Citalada
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i1.4883

Abstract

The development of digital technology has transformed traditional marketing methods into more dynamic, content-based strategies, particularly through social media platforms like TikTok. This study aims to analyze how short videos on TikTok are utilized as part of the digital marketing strategy by the car showroom Jati Subur Mobil, using the TikTok account @jatisuburmobil. The method used is descriptive analysis. Data were collected from the showroom's TikTok content and documentation of digital promotional activities. The results show that using short videos with engaging visuals, relevant music, and concise information effectively increases user engagement, expands audience reach, and builds brand awareness for Jati Subur Mobil more effectively than traditional promotional media. TikTok also allows the showroom to directly reach younger market segments by following weekly or monthly trending topics. This study concludes that TikTok is not only an entertainment platform but can also be optimized as a strategic digital marketing tool for local automotive businesses.
Strategi Pemasaran Digital Melalui Marketplace Facebook Pada Jati Subur Mobil M Wisnu Dwimahatma; Muhammad Bhirawa Dwi Atma Citalada
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i1.5029

Abstract

The advancement of digital technology has led to significant changes in marketing, including in the used car sales sector. This journal aims to explore digital marketing strategies through Facebook Marketplace by the Jati Subur Mobil showroom. Based on the findings, Facebook Marketplace has proven effective in expanding marketing reach and increasing the chances of products being seen by potential buyers. However, there are also several challenges encountered, such as numerous responses from non-serious users and high competition among businesses. By implementing strategies such as using attractive images, informative advertisement titles, quick responses, and complete descriptions, the showroom has succeeded in enhancing its sales potential.
Co-Authors Desika Nadia Putri M Wisnu Dwimahatma Wahyu Krisnawan