Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Economics and Digital Business Review
Wira Yudha Alam
Manajemen, Universitas PGRI Adi Buana Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Peran Artificial Intelligence dalam Optimalisasi Customer Relationship Management (CRM) dan Pemasaran Digital Wira Yudha Alam; Aris Junaidi; Zulfa Risma Irnanda
Economics and Digital Business Review Vol. 5 No. 2 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article discusses the role of Artificial Intelligence (AI) in optimizing Customer Relationship Management (CRM) and digital marketing. The integration of AI in CRM offers companies the ability to analyze customer data more effectively, improve service personalization, and automate customer interactions through chatbots, predictive analytics, and consumer behavior pattern recognition. AI also facilitates faster decision-making in digital marketing strategies, strengthens customer experience, and improves marketing efficiency. This study shows that the implementation of AI can increase customer loyalty and give companies a competitive advantage in an increasingly complex and dynamic marketing world.
Co-Authors Aris Junaidi Zulfa Risma Irnanda