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All Journal Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Economics and Digital Business Review
Anggie Yolanda Ritonga
Universitas Labuhanbatu
Decision Sciences, Operations Research & Management

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Pengaruh Kompensasi, Kompetensi, Pengembangan Karir Dan Motivasi Kerja Terhadap Kinerja Karyawan PT. Bank Mandiri Cabang Rantauprapat Ahmad Yani Sherly Dwi Pratama; Muhammad Irwansyah Hasibuan; Anggie Yolanda Ritonga
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 6 No 1 (2025): Juni ( In Progress )
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v6i1.4559

Abstract

This study aims to determine and analyze the influence of competence, career development and work motivation on employee performance at PT Bank Mandiri Rantauprapat Ahmad Yani Branch. This kind of quantitative study is being conducted at PT Bank Mandiri Rantauprapat Ahmad Yani Branch. Employees of PT Bank Mandiri Rantauprapat Ahmad Yani Branch are the research population, which is 42 people. The sample size in this study uses the saturated sample technique, so that the entire population can be used as a sample, which is 42 employees of PT Bank Mandiri Rantauprapat Ahmad Yani Branch. This study uses observation, documentation, and Likert scale questionnaires as data collection methods. This study uses classical assumption tests such as multicollinearity, heteroscedasticity, and data normality tests. The coefficient of determination test, partial test (t), and simultaneous analysis (F) are used to test multiple linear regression. The results of this study state that compensation partially has a significant and positive effect on employee performance. Competence partially has a significant and positive effect on employee performance. Career Development partially has a significant and positive effect on employee performance. Work motivation partially has a significant and positive effect on employee performance. Compensation, competence, career development and work motivation simultaneously influence the performance of employees of PT Bank Mandiri Rantauprapat Ahmad Yani Branch.
Pengaruh Strategi Pemasaran, Promosi Dan Harga Terhadap Keputusan Pembeliaan Pada Produk Halal Network International (Hni) Di Rantau Prapat Putri Adetia Ningsih; Pitriyani; Anggie Yolanda Ritonga
Economics and Digital Business Review Vol. 6 No. 2 (2025)
Publisher : Yayasan Vifada Cendikia Indonesia

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran, promosi, dan harga terhadap keputusan pembelian pada produk Halal Network International (HNI) di wilayah Rantau Prapat. Penelitian ini menggunakan pendekatan kuantitatif dengan metode regresi logistik, serta melibatkan 96 responden yang merupakan konsumen HNI. Data diperoleh melalui penyebaran kuesioner dan dianalisis untuk mengetahui pengaruh masing-masing variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan bahwa promosi dan harga memiliki pengaruh signifikan terhadap keputusan pembelian, sedangkan strategi pemasaran tidak menunjukkan pengaruh yang signifikan. Secara simultan, ketiga variabel tersebut berpengaruh terhadap keputusan pembelian. Temuan ini mengindikasikan pentingnya promosi dan penetapan harga yang tepat dalam memengaruhi perilaku konsumen terhadap keputusan pembelian. Model regresi yang digunakan dalam penelitian ini memiliki kemampuan menjelaskan variabilitas keputusan pembelian sebesar 53,8%.
Co-Authors Hasibuan, Muhammad Irwansyah Pitriyani Putri Adetia Ningsih Sherly Dwi Pratama