Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal AL-ARBAH: Journal of Islamic Finance and Banking
Sokhikhatul Mawadah
Walisongo State Islamic University Semarang
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Transforming Customer Loyalty: The Synergy of Experience, Corporate Image, and Digital Marketing at BPRS Dana Amanah Surakarta Ananda Rizki Akbar; Sokhikhatul Mawadah; Ahmad Furqon
AL-ARBAH: Journal of Islamic Finance and Banking Vol. 8 No. 1 (2026)
Publisher : Universitas Islam Negeri (UIN) Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/al-arbah.2026.8.1.28785

Abstract

Purpose - This study aims   to determine the effect of customer experience variables, company image, and digital marketing on customer loyalty. Method - This research uses quantitative research methods. The data used is primary data with a sample of 100 samples. Sampling is done by accidental sampling technique which is a sampling technique based on coincidence and availability if the sample encountered is suitable as a data source. Result - The results of this study indicate that customer experience variables, company image, and digital marketing have a significant positive effect on customer loyalty. Implication - This study examines the influence of customer experience variables, company image, and digital marketing on customer loyalty at BPRS Dana Amanah Surakarta. Originality - These findings provide a basis for BPRS Dana Amanah Surakarta to always pay attention to service excellence to customers because it will affect the experience when transacting, maintaining the image of BPRS Dana Amanah. Keywords: Customer Experience, Corporate Image, Digital Marketing, and Customer Loyalty
Co-Authors Ahmad Furqon Ananda Rizki Akbar