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All Journal Danadyaksa: Post Modern Economy Journal
I Nyoman Nugraha Ardana Putra
Universitas Mataram, Mataram, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Testing the Technology Acceptance Model (TAM) and the Use of Artificial Intelligence in Cryptocurrency Investment Decision-Making by Retail Investors Liya Alimatussakdiah Munawarah; I Nyoman Nugraha Ardana Putra
Danadyaksa: Post Modern Economy Journal Vol. 4 No. 1 (2026): Post Modern Economy Journal
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/danadyaksa.v4i1.314

Abstract

This study aims to analyze the effect of Perceived Usefulness and Perceived Ease of Use on the use of Artificial Intelligence and its impact on cryptocurrency investment decision-making among retail investors in Indonesia. This research employs a quantitative approach using a survey method by distributing questionnaires to 123 respondents selected through purposive sampling. Data analysis was conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results show that Perceived Usefulness and Perceived Ease of Use have a positive and significant effect on the use of Artificial Intelligence. Furthermore, the use of Artificial Intelligence also has a positive and significant impact on investment decision-making. Both variables also have a direct significant effect on investment decisions, and the use of Artificial Intelligence is proven to mediate the relationship between user perceptions and investment decisions.
Co-Authors Liya Alimatussakdiah Munawarah