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All Journal Danadyaksa: Post Modern Economy Journal Greenation International Journal of Tourism and Management
Gurawan Dayona
Universitas Inaba, Bandung, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Improving the Performance of Web Developers at PT Terakorp Indonesia Through Work Motivation, Compensation, and Work-Life Balance Biwan Radita; Asti Nur Aryanti; Gurawan Dayona
Danadyaksa: Post Modern Economy Journal Vol. 4 No. 1 (2026): Post Modern Economy Journal
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/danadyaksa.v4i1.568

Abstract

The performance of web developers plays a crucial role in supporting the success of technology companies, as it is closely related to productivity, system development quality, and the ability to adapt to evolving business demands. This study aims to examine the effects of compensation and work-life balance on work motivation and employee performance, as well as to evaluate the role of work motivation as a mediating variable. The research was conducted at PT Terakorp Indonesia, involving 162 web developers selected using a saturated sampling technique. This study employs a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS) as the analytical method. The findings reveal that compensation and work-life balance have positive effects on both work motivation and employee performance. Furthermore, work motivation is confirmed to have a positive impact on improving employee performance. Indirectly, work motivation successfully mediates the relationship between compensation and work-life balance with employee performance. These results highlight the importance of managing both financial and non-financial factors to enhance web developer performance through continuous and sustainable strategies in today’s digital organizations.
Analysis of E-Marketing Mix on Consumer Satisfaction and Its Impact on Corporate Image at PT XYZ, Tbk Handy Bugiman; Nunung Ayu Sofiati; Yoyo Sudaryo; Mochamad Mukti Ali; Dadan Abdul Aziz Mubarok; Gurawan Dayona; Riyandi Nur Sumawidjaya
Greenation International Journal of Tourism and Management Vol. 3 No. 1 (2025): (GIJTM) Greenation International Journal of Tourism and Management (March - May
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v3i1.354

Abstract

This study aims to analyze the influence of the E-Marketing Mix on Consumer Satisfaction and its impact on Corporate Image at PT. XYZ, Tbk. The E-Marketing Mix, which consists of Product, Price, Place, Promotion, People, Process, and Physical Evidence, has been well implemented by the company. Consumer Satisfaction, which includes the dimensions of Expectation and Perception, is at a satisfactory level, while the Corporate Image, comprising Reputation, Recognition, Affinity, and Brand Loyalty, is also rated positively. Based on the analysis using the LISREL 8.80 program and a simple random sampling technique from a population of 2.2 million, it was found that the E-Marketing Mix has a significant influence on Consumer Satisfaction by 48.7% and on Corporate Image by 12.6%. Furthermore, Consumer Satisfaction has a direct influence of 29.9% on Corporate Image. Simultaneously, the E-Marketing Mix affects Consumer Satisfaction and impacts Corporate Image with a total influence of 69.7%. These findings highlight the importance of optimizing E-Marketing Mix strategies to enhance customer satisfaction and strengthen the company’s image in the public eye.
Co-Authors Asti Nur Aryanti Biwan Radita Dadan Abdul Aziz Mubarok Handy Bugiman Mochamad Mukti Ali Nunung Ayu Sofiati (Efi) Riyandi Nur Sumawidjaya Yoyo Sudaryo