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All Journal Jurnal Manajemen Perhotelan dan Pariwisata
Benget Rosalina
Politeknik Pariwisata Batam
Economics, Econometrics & Finance Education Social Sciences

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ANALISIS DAMPAK HARGA DAN FASILITAS PADA KEPUASAN WISATAWAN OCARINA BATAM Benget Rosalina; Arina Luthfini Lubis
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 8 No. 3 (2025): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v8i3.104317

Abstract

This study aims to analyze the influence of price and facilities on visitor satisfaction at Ocarina Batam Tourism. The research background was based on tourists’ complaints regarding the imbalance between ticket prices and the quality of facilities. A quantitative approach with a survey method was conducted on 60 purposively selected respondents. The research instrument was a Likert-scale questionnaire, and the data were analyzed using multiple linear regression. The findings reveal that both price and facilities significantly and positively affect visitor satisfaction, either partially or simultaneously. Facilities were identified as the dominant factor, having a higher regression coefficient compared to price. Together, the two variables explained 81.8% of the variation in visitor satisfaction. These results highlight the importance of aligning pricing strategies with facility improvements in order to enhance visitor satisfaction and loyalty.
Co-Authors Lubis, Arina Luthfini