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All Journal Jurnal Manajemen Perhotelan dan Pariwisata Journal of Tourism Planning and Economic Development
Elvana Amelia
Universitas Pendidikan Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Transportation

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PERAN MEDIASI BRAND IMAGE DALAM TOURIST BOYCOTT DAN BRAND SWITCHING INTENTION: : SURVEI PADA WISATAWAN YANG MELAKUKAN BOIKOT TERHADAP BRAND GLOBAL Elvana Amelia; Gitasiswhara
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 9 No. 1 (2026)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v9i1.112082

Abstract

Increasing awareness of social and humanitarian issues influences tourists’ consumption behavior, including their tendency to engage in boycotts of global brands. This study aims to examine the relationship between tourist boycott, brand image, and brand switching intention in the context of tourist consumption. A quantitative approach was employed through a survey of 300 tourists who participated in boycotting global brands. Data were analyzed using Structural Equation Modeling (SEM) with IBM SPSS AMOS 24.0 to assess validity, reliability, and structural relationships among variables. The results indicate that boycott behavior has a positive effect on brand switching intention and a negative effect on brand image. Furthermore, brand image partially mediates the relationship between boycott behavior and brand switching intention. These findings enrich the literature on tourist behavior and provide implications for brand strategy management within the tourism industry.
Braga Bebas Kendaraan Dalam Perspektif Pedagang Kaki Lima Dan Pengunjung Angelia Dewi; Elvana Amelia; Levina Ardelia; Syifa Nurhalizah
Journal of Tourism Planning and Economic Development Vol. 3 No. 1 (2025): Journal of Tourism Planning and Economic Development (JOTPED)
Publisher : Universitas Persatuan Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65483/jotped.v3i1.86

Abstract

Penelitian ini bertujuan untuk menganalisis Dampak Braga Bebas Kendaraan pada perspektif pedagang kaki lima dan pengunjung. Metode penelitian yang digunakan adalah metode kualitatif dengan teknik wawancara. Hasil penelitian menunjukkan bahwa Jalan Braga bertransformasi menjadi Braga Bebas kendaraan yang berdampak kepada pedadang kaki lima dan pengunjung dengan perspektif yang berbeda. Dimana Braga Beken membuka ruang untuk pengunjung merasakan keintiman suasana Kota Kembang. Namun di sisi lain, Braga Beken menghadirkan dilema bagi para pengusaha kuliner di kawasan tersebut.
Co-Authors Angelia Dewi Gitasiswhara Levina Ardelia Syifa Nurhalizah