Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Aptisi Transactions on Management Startupreneur Business Digital (SABDA Journal)
Otniel Feliks Putra Wahyudi
University of Raharja
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Entrepreneurial Marketing Mindset as a Determining Factor for Digital Startup Success Greian April Pangilinan; Sipah Audiah; Muhammad Rifat Shauqy; Otniel Feliks Putra Wahyudi
Startupreneur Business Digital (SABDA Journal) Vol. 4 No. 1 (2025): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v4i1.695

Abstract

This research explores the Entrepreneurial Marketing Mindset as a critical determinant of digital startup success in Indonesia’s dynamic and competitive market environment. Startups often face significant challenges, including resource limitations, market uncertainty, and the pressing need for continuous innovation and adaptation to maintain relevance. This study employs a Quantita- tive Approach, gathering data from 100 digital startups that have been operating for over two years. Multiple Linear Regression Analysis was used to evaluate the relationship between Entrepreneurial Marketing Mindset and key success metrics, such as product innovation, adaptability to market demands, and customer satisfaction. The findings reveal that adopting an Entrepreneurial Marketing Mindset significantly enhances a startup’s ability to innovate and respond swiftly to changing market dynamics. By fostering flexibility and creativity, this mindset empowers startups to navigate uncertainties, overcome market fragmentation, and establish a competitive edge. These insights are not only relevant for Indonesia but also extend to other regions with similar market conditions. In Southeast Asia, for example, fragmented markets and cultural diversity demand customized approaches, while in South Asia, accelerating digital transformation calls for adaptability and innovative strategies. Startups that embrace this mindset can develop tailored marketing strategies, optimize resource utilization, and achieve sustainable growth. This research underscores the pivotal role of Entrepreneurial Marketing Mindset in building resilience, fostering innovation, and ensuring the long-term success of digital startups in highly dynamic environments.
Security and Privacy Enhancement in Decentralized Digital Data Sharing Environments Muhamad Yusup; Mardiana; Ageng Setiani Rafika; Otniel Feliks Putra Wahyudi; Agung Lorenzo
APTISI Transactions on Management (ATM) Vol 10 No 1 (2026): ATM (APTISI Transactions on Management: January)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/vp5s1m02

Abstract

This study examines the suitability of the IPFS as a decentralized architecture for secure digital data exchange. Traditional centralized protocols, such as HTTP, introduce structural vulnerabilities, including single points of failure, metadata exposure, and susceptibility to interception or unauthorized modification. As digital data exchange becomes increasingly essential in various sectors, ensuring data security and privacy has become a growing concern. The primary objective of this study is to evaluate IPFS’s ability to address these vulnerabilities and enhance the security and privacy of digital data-sharing environments. This research employs a structured literature review to synthesize findings from distributed-systems research, cryptographic studies, and peer-to-peer networking analyses. Additionally, the study benchmarks IPFS against traditional storage protocols, such as HTTP and FTP, to assess its advantages and limitations. The results demonstrate that IPFS offers significant advantages, including content-addressed storage, Merkle-DAG verification, and decentralized peer replication. These features improve fault tolerance, ensure data integrity, and reduce the risks of data tampering. However, limitations, such as content availability and reliance on node uptime, are also noted. While IPFS is not a complete security solution, it provides a strong foundational architecture for privacy-preserving, distributed data-sharing workflows when paired with complementary cryptographic and governance frameworks, making it a viable alternative for secure digital data exchange.
Co-Authors Agung Lorenzo Greian April Pangilinan Mardiana Muhamad Yusup Muhammad Rifat Shauqy Rafika, Ageng Setiani Sipah Audiah