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All Journal Brilliance: Research of Artificial Intelligence Jurnal Indonesia Sosial Sains
Herbert Siregar
Universitas Pendidikan Indonesia, Indonesia
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Social Sciences Other

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Implementation of Monsakun Problem-Posing to Enhance Elementary School Students' Conceptual Understanding of Mathematics in Indonesia Rico Valentino; Munir Munir; Herbert Siregar
Brilliance: Research of Artificial Intelligence Vol. 5 No. 1 (2025): Brilliance: Research of Artificial Intelligence, Article Research May 2025
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/brilliance.v5i1.5704

Abstract

This study was conducted to develop Monsakun, a web-based Problem Posing learning platform, through the Research and Development (R&D) method using the 4D model: Define, Design, Develop, and Disseminate. The main objective of this research is to create an interactive and effective learning tool that enhances students' ability to understand and apply concepts through systematic Problem Posing activities. The study responds to existing challenges in Problem Posing-based learning, which is often perceived as less engaging and insufficient in nurturing students' critical thinking and creativity. The research procedures included a comprehensive needs analysis, prototype design, product development, and testing for effectiveness. User experience was measured using the User Experience Questionnaire (UEQ) and System Usability Scale (SUS). The results indicated that Monsakun received an "Excellent" rating in terms of attractiveness, efficiency, accuracy, and stimulation. However, improvements are needed in clarity and novelty, particularly regarding user guidance and the integration of more innovative features. With an average SUS score of 86, the platform demonstrated a high level of usability, suggesting strong user acceptance and satisfaction. Overall, the findings show that Monsakun is effective in supporting students' learning outcomes, offering an engaging and user-friendly experience. Moreover, the R&D approach used in this study has proven successful in guiding the development of impactful educational technology, thus contributing meaningfully to the advancement of web-based learning media.
The Role of Gamification Mechanisms in CRM Systems in Enhancing Customer Loyalty: A Systematic Literature Review Marvel Ravindra Dioputra; Herbert Siregar
Jurnal Indonesia Sosial Sains Vol. 7 No. 3 (2026): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v7i3.2254

Abstract

The advancement of digital technology has prompted organizations to adopt innovative approaches to customer relationship management, notably through the integration of gamification into Customer Relationship Management (CRM) systems. This study analyzes the role of gamification mechanisms within CRM systems and their contribution to enhancing customer loyalty using a Systematic Literature Review (SLR) approach, adhering to PRISMA guidelines. The review focuses on publications retrieved from reputable scientific databases between 2020 and 2025. The literature selection process identified five primary articles demonstrating that gamification mechanisms such as points, rewards, badges, leaderboards, and challenges effectively enhance customer engagement, experience, and satisfaction within CRM systems, thereby reinforcing customer loyalty. However, the effectiveness of gamification is contingent upon the design of the mechanisms, their alignment with user characteristics, and the digital readiness of the organization. This study concludes that gamification is an effective strategy for augmenting CRM functionality to cultivate customer loyalty, provided it is implemented in an integrated and customer-experience-oriented manner.
Co-Authors Marvel Ravindra Dioputra Munir Munir Rico Valentino