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All Journal Economos : Jurnal Ekonomi dan Bisnis
Moh Aris Pasigai
Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Digital Marketing, Product Quality and Service Quality on Customer Loyalty at the Contemporary Drink Shop Hayoo Indonesia Khairul Ihsan; Moh Aris Pasigai; Zalkha Soraya
Economos : Jurnal Ekonomi dan Bisnis Vol. 8 No. 1 (2025): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/economos.v8i1.3694

Abstract

The aim of this research is to find out whether digital marketing variables, product quality and service quality influence customer loyalty at the contemporary Hayoo Indonesia drink shop. The type of research carried out is quantitative research. The population in this study were customers of the modern Hayoo Indonesia drink shop. The sampling technique used by the author is the Hair formula used to determine the number of samples and the accidental sampling technique used to determine the sample criteria. Based on this, the sample in this research was 80 customers. The type of data used in this research is quantitative data obtained from distributed questionnaires and is related to the problem being studied. Data collection was carried out by distributing questionnaires and documentation. In this research, the data sources used in data collection include primary data. Based on the results of research using statistical calculations through the Statistical Package for the Social Science version 26 (SPSS26) application, the results are that digital marketing variables, product quality and service quality partially and simultaneously influence customer loyalty at the modern Hayoo Indonesia drink shop.
The Effect Of Product Quality On Customer Satisfaction At The Fajar Building Shop, Topoyo Sub-District, Mamuju District, West Sulawesi Province M. Fadil; Moh Aris Pasigai; Nurlina Nurlina
Economos : Jurnal Ekonomi dan Bisnis Vol. 8 No. 1 (2025): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/economos.v8i1.3697

Abstract

The Influence of Product Quality on Customer Satisfaction at Fajar Shop, Building, Topoyo District, Mamuju Regency, West Sulawesi" Thesis for Management Study Program, Faculty of Economics and Business, University of Muhammadiyah Makassar. This study aims to examine the effect of product quality on customer satisfaction at the Fajar Building Shop, Topoyo District, Mamuju Regency, West Sulawesi. This study uses primary data sources, where researchers distribute questionnaires to 45 customers of Fajar Bangunan Store. The analysis technique in this research is validity test, reliability test, classical assumption test, and hypothesis testing through simple linear regression analysis test and T test. Partially, the results of this study indicate that product quality has a positive and significant effect on customer satisfaction at the Fajar Building Shop, Topoyo District, Mamuju Regency, West Sulawesi, which is indicated by the T arithmetic value of 2.041 > T table value of 2.018 and a significance value of 0.047 < 0.05. So the first hypothesis is accepted.
Co-Authors Khairul Ihsan M. Fadil Nurlina Nurlina Zalkha Soraya