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All Journal Capture : Jurnal Seni Media Rekam
Diana Safinda Asran
Institut Seni Indonesia (ISI) Surakarta, Jawa Tengah, Indonesia
Arts Humanities

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Optimizing Profile Videos as an Effective Promotional Tool for Branding the Photography Study Program Purwastya Pratmajaya Adi Lukistyawan; Diana Safinda Asran; Priaji Iman Prakoso
Capture : Jurnal Seni Media Rekam Vol. 15 No. 2 (2024)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v15i2.6485

Abstract

This research focuses on optimizing profile videos as an effective promotional tool to enhance the branding of the Photography Study Program at ISI Surakarta. The objective of the study is to evaluate how profile videos can increase engagement, strengthen the program's identity, and expand promotional outreach. A mixed-methods approach was employed, involving surveys, observations, and data analysis related to promotional activities. The findings indicate that profile videos featuring student testimonials, achievements, creative activities, and advanced facilities successfully enhance the program's appeal and provide comprehensive information to prospective students and stakeholders. The videos are distributed through strategic platforms, such as social media, official websites, and promotional events, ensuring a broader audience reach. It is recommended that the study program periodically update the content and utilize interactive technologies to enhance engagement in the future.
Co-Authors Priaji Iman Prakoso Purwastya Pratmajaya Adi Lukistyawan