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All Journal AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT
Indah Respati Kusumasari
Universitas Pembangunan Nasional “Veteran”

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Analisis Perbandingan Strategi Pemasaran Secara Online Dan Offline Pada UMKM Dewfh Dimsum Di Sidoarjo Falimatus Mei Lia; Khofifah Nur Aini; Selly Aprilia; Maulida Zakiyatuz Zuhria; Sonja Andarini; Indah Respati Kusumasari; Sabeta Putri Ramadhani
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i1.4747

Abstract

This study aims to analyze and compare the effectiveness of online and offline marketing stratgeies implemented by UMKM Dewfh Dimsum in Sidoarjo. In facing increasingly competitive market competition, Dwefh Dimsum combines both marketing approaches to reach consumers more widely. This study uses a descriptive qualitive method with data collection techniques through interviews, observations, and documentation. The results of the study indicate that online marketing strategies excel in terms of wide market reach and cost efficiency, while offline strategies are more effective in building personal relationships and customer loyalty. The combination of the two has proven to be an optiomal approach in improving the performance of UMKM business. The findings provide insight for culinary enterpreneurs in designing adaptive and responsive marketing strategies to market dynamics in the digital era.
Co-Authors Falimatus Mei Lia Khofifah Nur Aini Maulida Zakiyatuz Zuhria Sabeta Putri Ramadhani Selly Aprilia Sonja Andarini