Mirza Andrian Syah
Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya, Indonesia

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PENGGUNAAN METODE JARING UNTUK MENGURANGI SERANGAN HAMA BURUNG DI DESA SIDOKEPUNG KECAMATAN BUDURAN KABUPATEN SIDOARJO Rafli Anggarda Prayogi; Bena Azizah; Mirza Andrian Syah
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 2 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i2.5245

Abstract

One type of pest that can damage, eat, and disrupt the production process of rice plants is bird pests. Pest attacks on rice plants, both directly and indirectly, can cause a significant decrease in production. One method of pest control that can be applied effectively by farmers is the installation of nets on rice plants. This community service activity was carried out in Sidokepung Village, Buduran District, Sidoarjo Regency with the aim of knowing the application of nets on rice panicles as a protection against bird attacks, as well as evaluating the impacts caused after its application. The implementation method was carried out in a participatory and educational manner through direct demonstrations. The results of the activity showed that technically, net installation was carried out by covering the top of the rice plant using nets to prevent birds from entering, while still allowing sunlight and air circulation to reach the plants. The use of nets was able to suppress bird populations, reduce damage to panicles, and significantly increase yields. Although the initial cost of installation is relatively high, this method has proven effective and worthy of wider development because it is environmentally friendly and supports the efficiency of farmers' work time.
The Effect of Product Quality, Price Affordability, and Brand Equity on Porang Rice Purchase Decisions Through Halal Awareness as a Moderating Variable Dhealzy Rheynanda Syukrillah; Wahyu Santoso; Mirza Andrian Syah
Danadyaksa: Post Modern Economy Journal Vol. 4 No. 1 (2026): Post Modern Economy Journal
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/danadyaksa.v4i1.334

Abstract

This study aims to analyze the influence of product quality, price affordability, and brand equity on purchase decisions of porang rice through halal awareness in Central Jakarta. Porang rice is an alternative food product with high fiber and low calorie content that has the potential to support food diversification in Indonesia. However, consumer acceptance of porang rice is still relatively varied and influenced by several marketing factors as well as halal considerations. This research used a quantitative approach with a survey method. Data were collected through questionnaires distributed to consumers who had knowledge or experience purchasing porang rice in Central Jakarta using purposive sampling. The variables analyzed consisted of product quality, price affordability, and brand equity as independent variables, halal awareness as a moderating variable, and purchase decision as the dependent variable. Data analysis was conducted using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach through SmartPLS software. The results showed that product quality, price affordability, and brand equity have a significant effect on purchase decisions. These findings indicate that marketing factors combined with halal awareness play an important role in influencing consumer purchasing decisions for porang rice in urban areas.