Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi
Abdilla, Mohammad
Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PELUANG BISNIS USAHA KONVEKSI PAKAIAN DI KECAMATAN IV ANGKEK KABUPATEN AGAM Del Rosa, Yenni; Abdilla, Mohammad
MENARA EKONOMI Vol 5, No 1 (2019): Volume V No. 1 – April 2019
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/me.v5i1.1276

Abstract

This study explains the analysis of clothing convection business in the sub-district IV Angkek Agam regency, West Sumatra province, where the convection business is still unable to achieve optimal profit because it does not yet know what strategy to do. In this sub-district there are 8 clothing convection, 76 workers and an investment value of Rp. 589,200,000. Data was collected in a survey and structured interview on a sample of 8 pieces of convection (total sampling) while the data analysis was carried out qualitatively using a SWOT analysis. The stages of the clothing production business process are carried out through 8 stages, namely material preparation, pattern making, fabric cutting, application setting, application process, sewing, quality control and steam, packing. Based on the SWOT analysis it turns out to increase sales of clothing convection businesses in sub-districts IV Angkek Agam district must focus on implementing promotional strategies in various ways such as through social media facialbooks and Instagram, personal selling and public relations.Keywords: business convection, strategy and promotion
PENGARUH PERSEPSI HARGA DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI BARBERSHOP ‘X’ KOTA PADANG Abdilla, Mohammad; Husni, Erdasti
MENARA EKONOMI Vol 4, No 2 (2018): Volume IV No. 2 - April 2018
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/me.v4i2.688

Abstract

This study aims to determine the effect of price perception and service quality partially and simultaneously in Barbershop 'X' Padang city in 2017. The sample of 138 people with purposive sampling technique using Chocran formula. Research data is quantitative scale Likert score 1 - 5 collected by questionnaire. Analysis of data using multiple linear regression using SPSS for windows version 19 program. Before the data processed first tested the validity and reliability test. All indicators of price perceptions, service quality and purchasing decisions are valid because r count > r table = 0.197 and reliable because all values of Cronbach's Alpha > alpha = 0.60. Likewise all the classical assumptions of normality, multicolinearity and heteroscedasticity are met so that research data worthy of use. Multiple linear regression equation Y = 5.276 + 0.427X1 + 0.504X2 + e where service quality is more dominant influence purchasing decision than price perception. The relation of price perceptions, service quality with purchasing decision r = 0.632 (strong) and adjusted R square 0.517 where purchasing decision is explained by price perception and service quality 51.7% and the rest 48.3% influenced by other factors not included in research model. The research hypothesis is partially accepted at 5% significance level because p value 0.026 < 0.05 and p value 0.033 < 0.05 also simultaneously because F arithmetic > F table (43.627 > 3.257Keywords : price perception, service quality and purchase decision
Co-Authors Husni, Erdasti Yenni Del Rosa