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All Journal JURNAL MANAJEMEN DAN AKUNTANSI CAKRAWARTI
Ika Fibriyanti
Universitas Bina Sarana Informatika

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Pengaruh Promosi dan Kualitas Produk terhadap Keputusan Pembelian Produk Yosan pada Konsumen PT Mustika Manis Utama : The Influence of Promotion and Product Quality on Yosan Product Purchase Decisions on Consumers PT Mustika Manis Utama Ika Fibriyanti; Heri Kuswara
Jurnal Manajemen dan Akuntansi Cakrawarti Vol. 1 No. 2 (2026): Juli 2026 - September 2026
Publisher : PT Cakrawarti Empat Proksi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67183/jmac.v1i2.51

Abstract

This study aims to examine the effect of promotion and product quality on the purchase decision of Yosan products among consumers of PT Mustika Manis Utama. This research employed a quantitative method with a sample of 68 respondents selected using purposive sampling. The data were analyzed using IBM SPSS Statistics version 29. The results indicate that promotion and product quality have a positive and significant effect on purchase decisions, both partially and simultaneously. This is evidenced by the promotion t-value of 3.796, the product quality t-value of 4.760, and the F-value of 162.002, with a significance level of 0.000 < 0.05. The R Square value of 0.833 indicates that promotion and product quality explain 83.3% of the variation in purchase decisions, while the remaining 16.7% is influenced by other variables not examined in this study.
Co-Authors Heri Kuswara