Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal STIE Semarang (Edisi Elektronik)
Willa Putri Malinda Buchori
STIE Semarang
Economics, Econometrics & Finance Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PERILAKU KONSUMTIF GENERASI Z: ANALISIS HEDONISME DI KALANGAN PENERIMA KIP Willa Putri Malinda Buchori; Septiningdyah Arianisari; Lu'lu'ul Jannah; Syahida Norviana
JURNAL STIE SEMARANG Vol 18 No 1 (2026): JURNAL STIE SEMARANG
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v18i1.824

Abstract

This article discusses the consumptive behavior of Generation Z recipients of the Indonesia Smart Card (KIP) with a focus on hedonic analysis and challenges in financial management. This study uses a qualitative approach with in-depth interviews with Generation Z students who are KIP recipients at Yogyakarta State University. Findings indicate variations in financial use and planning, but challenges such as delayed fund disbursement and unexpected expenses hinder their ability to save. KIP recipients struggle to balance hedonism and financial responsibility, with some sacrificing essential needs for hobbies or self-reward, leading to impulsive purchases that often result in regret. Additionally, the social impact of consumerist behavior is evident in the pressure to follow trends, which can lead to bullying and feelings of envy, with many students influenced by the FOMO phenomenon and social media encouraging impulsive spending. This article recommends the need for financial literacy education and social support to help students manage their funds wisely.
Co-Authors Lu'lu'ul Jannah Septiningdyah Arianisari Syahida Norviana