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All Journal Islamic Economics and Finance Journal
Wanda Eflinda Aryanti
Faculty of Islamic Economics and Business, UIN Raden Intan Lampung, Indonesia
Economics, Econometrics & Finance

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Utilizing Social Media as a Tool for Product Promotion to Boost Sales in E-Business Marketing Wanda Eflinda Aryanti; Muhammad Iqbal Fasa
Jurnal Ekonomi Islam Vol 4 No 1 (2025): February 2025
Publisher : Scimadly Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55657/iefj.v4i1.214

Abstract

The development of technology today has accelerated rapidly, influencing many areas of human life, including the business world. Evolving technology has significantly changed human behavior in the modern era, especially with the rise of social media, which serves as a platform for sharing information and communicating between individuals. Today, social media has become like a second world for society. The widespread use of social media among the public creates a new market for businesses to market products digitally. This research analyzes various studies discussing similar themes, particularly the use of social media as a tool for digital marketing. The results aim to help the public understand that social media is one of the most effective methods for marketing a business because it can have a substantial impact at a low cost.
Co-Authors Muhammad Iqbal Fasa