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Fadel Haju
Fakultas Ekonomi dan Bisnis Universitas Bina Mandiri Gorontalo, Kota Gorontalo, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences Other

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EDUCATIONAL INTERVENTION DIGITAL FINANCE ON THE SUSTAINABILITY OF CREATIVE ECONOMY MSMEs Nur Rizky Putri Mahadi; Mohamad Rizki Maintji; Magfira Nurul Hidayah; Fadel Haju
Jurnal Ilmu Manajemen dan Bisnis Vol. 13 No. 2 (2025): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jimb.v13i2.2296

Abstract

This study examines the effectiveness of digital financial education interventions in improving the sustainability of Micro, Small, and Medium Enterprises (MSMEs) in the creative economy sector. MSMEs, as pillars of the national economy, often face challenges in financial management and digital technology adaptation. Digital financial education is crucial for equipping MSMEs with the knowledge and skills needed to utilize digital financial instruments, manage risks, and make sound financial decisions. The research method employs a qualitative approach with a comprehensive literature review of accredited national journals. The analysis results indicate that digital financial education interventions significantly contribute to improving MSME financial literacy, financial technology adoption, operational efficiency, and ultimately, business sustainability. Structured and continuous education, tailored to the characteristics of creative economy MSMEs, can drive innovation and competitiveness in the digital era. The practical implications of this research are recommendations for policymakers and related institutions to design inclusive and relevant digital financial education programs to support the growth of creative economy MSMEs.
Co-Authors Magfira Nurul Hidayah Mohamad Rizki Maintji Nur Rizky Putri Mahadi