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All Journal EBISMA: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Mhd. Shafwan Koto
STIE Al-Wasliyah Sibolga
Economics, Econometrics & Finance

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Pengaruh Komunikasi dan Kompensasi Terhadap Kinerja Karyawan pada CU. Dosnitahi Pinangsori Kabupaten Tapanuli Tengah Simon Horizon Mendrofa; Mhd. Shafwan Koto; Anna Basriyani
EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Vol. 3 No. 01 (2026): EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi

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Abstract

This study aims to analyze the effect of communication and compensation on employee performance at CU. Dosnitahi Pinangsori, Central Tapanuli Regency. The research method used is a quantitative approach with descriptive and associative research types. The population in this study consisted of 66 employees, all of whom were used as samples through a saturated sampling technique. Data collection techniques included questionnaires, documentation, and literature study. Data analysis was conducted using validity and reliability tests, classical assumption tests, correlation analysis, coefficient of determination, multiple linear regression, and hypothesis testing (t-test and F-test). The results indicate that communication and compensation partially and simultaneously have a positive and significant effect on employee performance. The coefficient of determination of 62.9% shows that employee performance variation can be explained by communication and compensation, while the remaining is influenced by other variables outside this study.
Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Konsumen pada Usaha Keripik Ribka Sibolga Alirama Tafonao; Mhd. Shafwan Koto; Heriyawan Hutagalung
EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Vol. 3 No. 01 (2026): EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi

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Abstract

This study aims to analyze the effect of product quality and price on consumer purchasing decisions at Ribka Chips Business in Sibolga. The research method used is quantitative with a descriptive approach. The sample consists of 72 respondents who are consumers of Ribka Chips Business, and data were collected through questionnaires. The results show that the coefficient of determination is 0.606, indicating that 60.6% of the variation in consumer purchasing decisions is jointly influenced by product quality and price, while the remaining 39.4% is influenced by other variables not examined in this study. The t-test results indicate that product quality (t = 4.853; sig = 0.001 < 0.05) and price (t = 2.756; sig = 0.007 < 0.05) have a positive and significant effect on consumer purchasing decisions. Furthermore, the F-test results show that product quality and price simultaneously have a positive and significant effect on consumer purchasing decisions (F = 52.993; sig = 0.001 < 0.05).
Co-Authors Alirama Tafonao Anna Basriyani Heriyawan Hutagalung Simon Horizon Mendrofa