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All Journal NAAFI: JURNAL ILMIAH MAHASISWA
Fiansi Dwi Arista
UIN Raden Fatah Palembang
Religion Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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PEMANFAATAN MEDIA SOSIAL INSTAGRAM SEBAGAI STRATEGI PROMOSI PRODUK LOKAL: STUDI KASUS KAOS NYENYES PALEMBANG Fiansi Dwi Arista
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 2 No. 2 (2026): NAAFI: Jurnal Ilmiah Mahasiswa
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v2i2.338

Abstract

This study discusses the utilization of the social media platform Instagram as a promotional strategy for local products by Kaos Nyenyes Palembang. Using a qualitative descriptive method, this research shows that features such as feed, stories, reels, and highlights are used to display creative content based on local culture through humor, local language, and Palembang's distinctive design. This strategy not only increases consumer appeal and loyalty but also strengthens cultural identity and fosters pride in local products. The research results confirm that digital promotion based on local wisdom is effective in expanding market reach and building the image of SMEs that are modern and culturally valuable
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