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All Journal PERSPEKTIF Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi
Dessy Febrianty
Universitas Indonesia
Humanities Languange, Linguistic, Communication & Media Social Sciences

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Patterns of Commodification of Yoga through Symbolic Narratives in New Media: A Case Study of Instagram Social Media @Deeradewi Dessy Febrianty
PERSPEKTIF Vol. 14 No. 3 (2025): PERSPEKTIF Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i3.14120

Abstract

This paper aims to analyze the patterns and forms of commodification of Yoga through the narrative of symbols used on social media as a representation of the characteristics of new media. Similar literature tends to review the commodification of Yoga in conventional media and review Yoga as a lifestyle. However, few studies have analyzed the commodification of Yoga through new media such as interactive, two-way, dispersed social media, even though this phenomenon is increasingly occurring in the digital era. This study uses qualitative methods and content analysis with Jean Baudrillard's theory of Symbolic Capitalism to examine the commodification of Yoga through symbolic narratives on the Instagram account of Deera Dewi, a popular yoga instructor. The study's findings show that the commodification of Yoga is indirectly becoming easier through Instagram social media. This commodification is seen in several forms, such as using exclusive venues as a backdrop for activities, branded yoga equipment, product promotions/sponsorships, collaborations with certain companies, and the participation of individuals from the upper echelons. These four aspects are interrelated, with product promotion and company collaboration being the dominant symbols in the yoga commodification process on the Instagram account. This study shows that the characteristics of new media, such as Instagram, accelerate the commodification of Yoga through symbolic visualization that is exclusive and consumptive.
Mengurai Jaringan Informasi Banjir Dessy Febrianty
Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi Vol 15 No 1 (2026): January
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jikom.v15i1.9905

Abstract

Penyebaran informasi selama bencana banjir kerap mengalami kendala akibat minimnya koordinasi, keterlambatan informasi resmi, serta terbatasnya jangkauan media konvensional. Di tengah kekosongan tersebut, komunitas lokal seperti Komunitas Peduli Sungai Cileungsi Cikeas (KP2C) memanfaatkan platform X sebagai ruang distribusi informasi alternatif yang responsif. Penelitian ini mengkaji bagaimana struktur jaringan komunikasi banjir terbentuk di media sosial serta peran aktor-aktor dalam menyebarkan informasi melalui akun @kp2c_info. Dengan menggunakan metode Social Network Analysis (SNA) dan alat bantu Gephi, data dikumpulkan dari interaksi pengguna X selama periode 1 Januari hingga 31 Maret 2025. Hasil analisis menunjukkan bahwa jaringan yang terbentuk memiliki karakteristik terdesentralisasi dengan simpul utama berada pada akun komunitas lokal. Pola keterhubungan antar klaster menunjukkan adanya ikatan lemah (weak ties) yang justru memperkuat difusi informasi di masa krisis. Temuan ini menegaskan pentingnya posisi komunitas warga dalam ekosistem komunikasi bencana digital yang partisipatif dan adaptif. Studi ini memberikan gambaran tentang bagaimana media sosial dapat digunakan sebagai instrumen penting dalam distribusi informasi banjir, sekaligus merekomendasikan perlunya kolaborasi strategis antara pemerintah dan komunitas digital.
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