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Penerapan Unsur Budaya pada Desain Kemasan Nasi Jagung Madura dengan Value Engineering untuk Meningkatkan Nilai Jual Makanan Tradisional Solehatun Munawaroh; Indriani Damayanti; Nafis Khuriyati
Jurnal Teknologi dan Industri Pertanian Indonesia Vol 17, No 2 (2025): Vol. (17) No. 2, Oktober 2025
Publisher : Agriculture Faculty

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Persaingan produk beras jagung di pasar semakin meningkat, menuntut produsen untuk lebih inovatif dalam meningkatkan daya tarik dan nilai jual produk. Salah satu strategi penting untuk meningkatkan daya saing beras jagung Madura serta memperkuat citra produk lokal sebagai makanan pokok khas daerah adalah melalui desain kemasan yang inovatif. Namun, permasalahan utama pada beras jagung Madura adalah kemasannya yang kurang menarik dan tidak memiliki identitas visual yang kuat sehingga berpotensi kalah bersaing dengan produk sejenis. Beras jagung adalah makanan pokok khas Madura dan tak terpisahkan dari kehidupan masyarakat Madura. Beras jagung telah lama dijadikan menu makanan pokok sehari-hari oleh Masyarakat Madura, baik dikonsumsi sebagai nasi jagung atau digunakan sebagai campuran dengan beras. Penelitian ini bertujuan untuk mengembangkan desain kemasan beras jagung Madura dengan penerapan unsur budaya berbasis Value Engineering (VE). Metode VE yang digunakan mencakup lima tahap, yaitu tahapan pengumpulan informasi, tahap kreatif, tahap analisis, tahap pengembangan dan tahap rekomendasi. Hasil penelitian menunjukkan bahwa value tertinggi diperoleh konsep kemasan beras jagung madura menggunakan bahan plastik standing pouch ukuran 1 kg, dilengkapi ziplock untuk kemudahan penggunaan, serta desain dengan elemen budaya madura yaitu ikon Sakera (konsep A1). Konsep ini memiliki nilai performansi tertinggi sebesar 0,0014, dengan nilai alternatif konsep terendah sebesar 0,0009 dalam rentang 0,0009-0,0014.
Analysis of PT. Siantar Top, Tbk Financial Statements for The Period 2021-2023 as an Effort To Measure Company Financial Performance Solehatun Munawaroh; Khariratun Horisah
Jurnal Ilmu Ekonomi dan Sosial (JIES) Vol. 13 No. 2 (2024): Juli 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jies.v13i2.33161

Abstract

Increasingly fierce competition in the snack food industry is driving companies to continuously improve their financial performance. One important indicator in evaluating a company's performance is the financial statement, which contains information about the company's financial position, operational performance, and changes in financial condition. This research aims to assess the financial performance development of PT. Siantar Top, Tbk during the period from 2021 to 2023, focusing on profit growth and the analysis of four types of financial ratios: liquidity, solvency, activity, and profitability ratios. The method used in this study is qualitative descriptive analysis using secondary data obtained from the company's financial statements over the past three years. The research results indicate that PT Siantar Top demonstrates excellent financial performance with sustainable growth in assets, equity, and profits. Prudent liquidity and debt management, combined with improved profitability, position the company well to face industry challenges and compete with other players in the snack food sector.
Manajemen risiko rantai pasok garam madura melalui pendekatan RapAgRisk Solehatun Munawaroh; Novita Erma Kristanti; Wahyu Supartono
AGROINTEK Vol 20, No 2 (2026)
Publisher : Agroindustrial Technology, University of Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agrointek.v20i2.32427

Abstract

Salt is a strategic commodity that plays an important role in both the food and industrial sectors in Indonesia. However, supply chain actors continue to face various risks that reduce logistics efficiency and compromise product quality, especially in Madura, the main center of national production. This study aims to identify, analyze, and mitigate risks at each tier of the Madura salt supply chain, while assessing the quality of products affected by these risks. The study used the Rapid Agricultural Supply Chain Risk Assessment (RapAgRisk) method, which refers to ISO 31000:2018. Data were collected through field observations and in-depth interviews with 64 respondents consisting of farmers, collectors, wholesalers, and retailers in Sampang and Sumenep Regencies. Risk analysis was conducted using a probability, severity, and capacity to manage risk matrix, while quality analysis focused on moisture and NaCl content. The results of the study showed 17 main types of risks, with the highest risk at the farmer tier being high rainfall and storage in open areas (high expected loss and high vulnerability categories). Quality tests showed that under the risk condition of untimely or early harvesting (R.T.2), the moisture content reached 5.21% and NaCl 92.38%, while under the risk of mud contamination due to geomembrane leakage (R.T.5), the moisture content increased to 8.70% and NaCl decreased to 87.29%. The moisture value under R.T.5 exceeded the SNI threshold of ≤7%, and all samples exposed to risk failed to meet the NaCl requirement of ≥94%, indicating a significant decline in product quality. The proposed mitigation strategies include providing reservoirs to store old water so that it does not mix with water and establishing joint storage institutions, such as cooperatives or warehouse rentals. For collectors and wholesalers, it is recommended to diversify markets and inter-regional price contracts to anticipate price fluctuations and changes in demand patterns. At the retail level, mitigation focuses on improving sanitation and product protection, such as storing salt in closed containers and layered packaging.