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All Journal Journal International Dakwah and Communication Journal Neosantara Hybrid Learning
Ali Al-Jubouri
University of Baghdad
Languange, Linguistic, Communication & Media Social Sciences Other

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CONTEMPORARY DA’WAH BROADCASTING MANAGEMENT: COMPETITIVE STRATEGIES OF ISLAMIC TV STATIONS AND YOUTUBE CHANNELS IN RETAINING AUDIENCES Adriansyah Muftitama; Ali Al-Jubouri; Murtadha Ibrahim
Journal International Dakwah and Communication Vol. 5 No. 2 (2025)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jidc.v5i2.1127

Abstract

The rapid digitalization of religious engagement has precipitated an intense rivalry between established Islamic television stations and emerging YouTube channels. This study investigates the competitive management strategies employed by these entities to optimize audience retention within a saturated media landscape. Adopting a qualitative comparative case study design, the research analyzes operational workflows and engagement metrics from national TV networks and high-performing digital channels. Data were gathered through in-depth interviews with station managers and content creators, supplemented by secondary analysis of digital analytics. The results identify a stark strategic divergence: television stations remain constrained by rigid, supply-side bureaucratic models that yield declining viewership, whereas YouTube channels utilize agile, demand-side strategies to achieve superior retention. Specifically, digital entities leverage real-time algorithmic feedback to maximize engagement, a competency largely absent in traditional broadcasting. The study concludes that the sustainability of contemporary Da’wah broadcasting depends on shifting from capital-intensive infrastructure to data-driven managerial agility. These findings offer a novel framework for “Algorithmic Da’wah Management,” suggesting that institutional authority is no longer sufficient without the integration of adaptive digital strategies to capture the modern viewer’s attention.
DESIGNING A MULTICULTURAL HYBRID LEARNING FRAMEWORK FOR SOCIAL STUDIES EDUCATION IN A DIVERSE INDONESIAN CLASSROOM Ali Al-Jubouri; Wahju Dyah Laksmi Wardhani; Tasnia Islam Islam; Cipto Duwi Priyono
Journal Neosantara Hybrid Learning Vol. 3 No. 3 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jnhl.v3i3.2533

Abstract

The diversity in Indonesian classrooms presents both opportunities and challenges for social studies education. The evolving cultural and ethnic backgrounds of students necessitate the development of an inclusive and adaptable educational framework. This study explores the design of a multicultural hybrid learning framework tailored for social studies education in Indonesia. The primary objective of the research is to develop an effective, culturally responsive teaching model that integrates both traditional and digital learning methods to cater to diverse student needs. A mixed-methods approach was employed, combining qualitative interviews with social studies educators and quantitative surveys of students across different regions. The research findings indicate that the proposed hybrid framework fosters a more engaging and equitable learning environment by incorporating culturally relevant content, interactive digital tools, and collaborative learning strategies. Furthermore, the study highlights the importance of teacher training in multicultural competence and the integration of technology in enhancing students' critical thinking and social awareness. The study concludes that a hybrid learning model, when thoughtfully implemented, can significantly improve the inclusivity and effectiveness of social studies education in a multicultural context. This research contributes to the broader field of education by offering a model for adapting social studies teaching in diverse classrooms.
Co-Authors Adriansyah Muftitama Murtadha Ibrahim Priyono, Cipto Duwi Tasnia Islam Islam Wahju Dyah Laksmi Wardhani