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All Journal PENG: Jurnal Ekonomi dan Manajemen
Junaidi
Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Meulaboh
Economics, Econometrics & Finance

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Pengaruh Promosi Media Digital dan Word Of Mouth Terhadap Keputusan Nasabah dalam Menggunakan BSI Mobile (Studi Kasus BSI KC Meulaboh Imam Bonjol) Junaidi; Maskur
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): Juli-September, Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/1sxjf550

Abstract

Mobile banking application developed by Bank Syariah Indonesia to provide convenience for customers in accessing banking services. Although BSI Mobile is designed to facilitate banking transactions, there are still many customers who do not understand and are not very familiar with the BSI Mobile application. So many customers are still reluctant to switch from traditional banking methods to digital platforms. The purpose of this study was to determine the effect of digital media promotion and word of mouth on customer decisions to use BSI Mobile.  The location of this research was conducted on Jalan Imam Bonjol, Johan Pahlawan District, West Aceh Regency. The objects in this study were digital media promotion, word of mouth and customer decisions at BSI KC Meulaboh Imam Bonjol. The results of the study showed that partially digital media promotion had a positive and significant effect on customer decisions in using the BSI Mobile application. Word of mouth had a positive and significant effect on customer decisions in using the BSI Mobile application. Simultaneously digital media promotion and word of mouth had a significant effect on customer decisions in using the BSI Mobile application at BSI KC Meulaboh Imam Bonjol.
Strategi Pemasaran Program Jaminan Kecelakaan Kerja pada BPJS Ketenagakerjaan KC Meulaboh Junaidi; Wiki Wijaya
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): Juli-September, Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/0p9qv854

Abstract

This study aims to analyze the marketing strategy of the Work Accident Insurance (JKK) program at BPJS Ketenagakerjaan KC Meulaboh. The focus of this research is to identify the marketing strategies used, assess their effectiveness in raising public awareness, and explore the challenges encountered in their implementation. The research method employed is a qualitative approach using in-depth interviews and documentation. The results indicate that the implemented marketing strategies include direct socialization to the community, community-based promotions, and social media campaigns. These strategies are quite effective in increasing public awareness, although challenges remain, such as a lack of understanding about the benefits of the JKK program and negative perceptions regarding its compliance with Sharia principles.
Co-Authors Maskur Wiki Wijaya