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All Journal PENG: Jurnal Ekonomi dan Manajemen Jurnal Pengabdian Kepada Masyarakat Indonesia
Nadia Wangsa Kusumadiningrat
Universitas Muhammadiyah Bandung
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

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Analisis Praktik Pemasaran Digital dan Isu Privasi Data: Strategi Etika Bisnis untuk Meningkatkan Kepercayaan Pengguna Nadia Wangsa Kusumadiningrat; Halimah Zahrah; Sadam Maulana; Dendi Nur Fadilah
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/zd6q8a21

Abstract

This research aims to analyze business ethics strategies in the context of digital marketing that involves the use of consumer personal data. Digital marketing practices have a high potential to cause privacy violations, which can undermine public trust. The Cambridge Analytica case study serves as a real example of the negative impact of unethical marketing. This research employs descriptive qualitative methods with a literature review and case study approach. The analysis is conducted using content analysis to identify relevant themes and ethical strategies. The research findings indicate that the implementation of transparency, data protection, and open communication are key strategies in rebuilding user trust.
Penguatan Branding UMKM melalui Program Kuliah Kerja Nyata di Desa Cikawao RW 09 Nadia Wangsa Kusumadiningrat; Elvina Salimah Sari; Intan Nur’aini; Della Ira Az-zahra Fahira; Andini Putri Syahrani; Muthia Yasmin Fadhilah; Annisa Suci Lestari; Priaga Gegar Munggaran; Syamil Imaddudin Sinan Erhaff; Muhamad Azril Muntaha
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 6 No. 2 (2026): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v6i2.13139

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Cikawao Village, RW 09, still operate conventionally without a clear business identity, marked by the absence of banners, QRIS, and registration on Google Maps, making these businesses less recognizable to potential customers. This study describes the branding strengthening strategy carried out through a Community Service Program (Kuliah Kerja Nyata/KKN) for four categories of MSMEs in Cikawao Village, RW 09 (grocery stores, vegetable vendors, doormat craftsmen, and children's clothing sellers) covering the creation of banners, provision of QRIS, and registration of business locations on Google Maps. Data were collected through direct interviews with six MSME owners targeted by the program and analyzed through data reduction, data presentation, and conclusion drawing. Before the program, none of the MSMEs had adequate business identities; the main obstacles were consumers' lack of awareness of the products sold and the absence of a cashless payment option. After the program, all MSMEs had banners, QRIS, and were registered on Google Maps, with owners expressing gratitude and positive feedback. This study concludes that the KKN program effectively helped village MSMEs strengthen their business identity and digital visibility, although its impact on revenue growth could not yet be measured quantitatively, a gap recommended for future similar programs.
Co-Authors Andini Putri Syahrani Annisa Suci Lestari Della Ira Az-zahra Fahira Dendi Nur Fadilah Elvina Salimah Sari Halimah Zahrah Intan Nur’aini Muhamad Azril Muntaha Muthia Yasmin Fadhilah Priaga Gegar Munggaran Sadam Maulana Syamil Imaddudin Sinan Erhaff