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This Author published in this journals
All Journal Journal of Aesthetics, Design, and Art Management
I Putu Arista Paraditya
Institut Bisnis dan Teknologi Indonesia
Arts Humanities

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VISUAL COMMUNICATION MEDIA DESIGN AS A PROMOTIONAL STRATEGY FOR ADI JAYA INTERIOR IN DENPASAR I Putu Arista Paraditya; Leli Ramdan
Journal of Aesthetics, Design, and Art Management Vol. 5 No. 3 (2025): Journal of Aesthetics, Design, and Art Management (December 2025)
Publisher : Yayasan Sinergi Widya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58982/jadam.v5i3.1145

Abstract

Purpose: Previous promotional activities of Adi Jaya Interior were still carried out conventionally through word-of-mouth communication, which limited their effectiveness. As a professional interior design service provider, the company also lacked a structured visual communication medium. This study aims to design relevant visual communication media to support promotional activities and strengthen brand identity. Research methods: The research employed a qualitative approach using both primary and secondary data, with the design process conducted through three production stages: pre-production, production, and post-production. The outcomes of the design include a new logo, brochure, stationery (envelope, letterhead, business card), billboard, and transportation vehicle branding Findings: Internal evaluation indicates that all media successfully applied visual communication design principles such as balance, hierarchy, unity, as well as appropriate color and typography choices aligned with the company’s character. External evaluation from clients confirmed that the designed media conveyed a modern, neat, and easily recognizable impression. Implications: These media are expected to enhance promotional effectiveness, expand brand exposure, and build public trust in Adi Jaya Interior.
Co-Authors Leli Ramdan