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All Journal Jurnal Manajemen dan Budaya
Winnie Cherina
Universitas Universal, Batam
Religion Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Penggunaan Sapaan Keluarga Terhadap Identitas Budaya Mahasiswa Tionghoa Batam Winnie Cherina
Jurnal Manajemen dan Budaya Vol 6 No 2 (2026): Jurnal Manajemen dan Budaya (On Progres)
Publisher : STAI Darul Kamal NW Kembang Kerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51700/manajemen.v6i2.1721

Abstract

This study aims to examine the influence of the use of Chinese kinship terms on the ethnic and cultural identity of Chinese students in Batam. A quantitative approach was employed using purposive sampling, involving 139 respondents. Data were analyzed using Spearman correlation and linear regression. The results indicate a positive and significant relationship between the use of kinship terms and cultural identity (r = 0.383; p < 0.001). Regression analysis revealed that language usage has a significant influence, contributing 10.6% to the outcome. These findings indicate that the use of kinship terms plays a role in shaping cultural identity, although it is not the sole influencing factor
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