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All Journal Mamangan Social Science Journal
Bangun Munthe
Pendidikan Agama Kristen, Fakultas Keguruan dan Ilmu Pendidikan, Universitas HKBP Nommensen, Indonesia
Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Effect of Green Supply Chain Management on Organizational Environmental Performance (Starbucks Case Study in The City of Bandung) Bangun Munthe
Jurnal Mamangan Vol 13, No 2 (2024): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v13i2.9592

Abstract

This study examines the influence of Green Supply Chain Management (GSCM) on organizational environmental performance in Starbucks coffee shops in Bandung City, Indonesia. The coffee shop industry has a high impact on the environment due to its use of plastic packaging. Starbucks, being one of the most popular coffee brands in Indonesia, has taken steps to implement "go green" and reduce plastic waste. The study explores the effect of four factors - Internal Green Supply Chain Management, Environmental Monitoring of Suppliers, Environmental Collaboration with Customers, and Environmental Performance - on the perspective of Starbucks employees. The results show that all four variables are categorized as very good or strongly agreed, with an overall score of 87-88%. The study's findings provide insights into the benefits of GSCM, such as reducing waste and cost, improving environmental performance, and enhancing a company's image and marketing exposure. This research is useful for writers and entrepreneurs in the coffee shop industry, though it is limited to Starbucks outlets in Bandung City.
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