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All Journal JURNAL ECONOMINA Cerdika: Jurnal Ilmiah Indonesia
Tongam Sirait
Sekolah Tinggi Ilmu Ekonomi Harapan Bangsa Bandung, Indonesia
Humanities Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

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Pengaruh Kualitas Makanan dan Kualitas Pelayanan Catering X Terhadap Kepuasan Karyawan PT XYZ Area Kundur Dini Palupi; Tongam Sirait
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 9 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i9.2738

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas makanan dan kualitas pelayanan Catering Dapur X terhadap kepuasan karyawan PT XYZ Area Kundur. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik Simple Random Sampling pada 179 responden, namun berhasil mengumpulkan 185 kuesioner yang valid. Instrumen penelitian menggunakan skala Likert 1-5 untuk mengukur persepsi responden terhadap variabel kualitas makanan (cita rasa, kesegaran, nilai gizi, variasi menu), kualitas pelayanan (ketepatan waktu, keramahan staf, responsivitas), dan kepuasan karyawan. Data dianalisis menggunakan regresi linear berganda dengan bantuan software SPSS. Hasil penelitian menunjukkan bahwa kualitas makanan dan kualitas pelayanan tidak berpengaruh signifikan secara parsial maupun simultan terhadap kepuasan karyawan. Uji t menunjukkan nilai signifikansi kualitas makanan sebesar 0,111 dan kualitas pelayanan sebesar 0,446 (>0,05). Uji F menunjukkan nilai signifikansi 0,185 (>0,05) dengan nilai koefisien determinasi (R²) hanya 1,8%, mengindikasikan bahwa 98,2% variasi kepuasan karyawan dipengaruhi oleh faktor lain di luar model penelitian. Temuan ini menunjukkan perlunya eksplorasi faktor-faktor lain seperti harga, kenyamanan lingkungan, atau kebijakan perusahaan yang mungkin lebih dominan dalam memengaruhi kepuasan karyawan terhadap layanan catering.
The Effects of Perceived Risk, Electronic Word of Mouth (E-WOM), and Service Quality on Consumer Purchase Intention Through Brand Image on the Tokopedia Marketplace Mateyus Eko Agus Kristiyanto; Tongam Sirait
JURNAL ECONOMINA Vol. 5 No. 8 (2026): JURNAL ECONOMINA, Agustus 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i8.3687

Abstract

Increasingly fierce competition among marketplaces requires companies to understand the factors that shape consumer purchase intent, particularly in a digital transaction environment characterized by risks, the flow of electronic information, and demands for service quality. This study aims to analyze the influence of risk perception, electronic word of mouth (E-WOM), and service quality on consumer purchase intent on the Tokopedia marketplace, both directly and indirectly through brand image as a mediating variable. This study employs a quantitative approach using a survey method. The unit of analysis consists of Tokopedia users who have made online purchases on the platform. The research sample consisted of 390 respondents selected using purposive sampling, with the criteria of having a Tokopedia account and having made at least one transaction or purchase through the Tokopedia marketplace within the last 6 (six) months. Data were collected via a questionnaire and analyzed using Partial Least Squares-based Structural Equation Modeling (SEM-PLS) with the assistance of SmartPLS 4. Model evaluation included testing the measurement model (outer model), the structural model (inner model), and hypothesis testing via the bootstrapping procedure. The results of the study indicate that risk perception and E-WOM do not have a significant effect on brand image or purchase intention. Conversely, service quality has a positive and significant effect on brand image and purchase intention, while brand image has a positive and significant effect on purchase intention. In the indirect effect analysis, brand image did not mediate the effects of risk perception and E-WOM on purchase intention, but it did mediate the effect of service quality on purchase intention. These findings indicate that, in the context of the Tokopedia users studied, purchase intention is more strongly determined by service quality and brand image than by risk perception and E-WOM. Thus, improving service quality not only plays a direct role in driving purchase intention but also an indirect one through the formation of a more positive brand image.
Co-Authors Dini Palupi Mateyus Eko Agus Kristiyanto