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All Journal Business Journal : Jurnal Bisnis Dan Sosial
Hariadi Ismail
ULBI
Economics, Econometrics & Finance

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How Coffee Beverage Quality Drives Consumer Satisfaction: A Quantitative Study in Bandung Hariadi Ismail
Business Journal : Jurnal Bisnis Dan Sosial Vol 11 No 2 (2025): November
Publisher : Business Administration Department, School of Economics and Business, Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jbs.v11i2.10750

Abstract

This study examines the influence of coffee beverage product quality on consumer satisfaction at Yellow Truck Coffee Bandung. Using a quantitative approach with multiple regression analysis, the research evaluates four dimensions of product quality. The findings suggest that visual appeal and presentation play a key role in shaping consumer perceptions. Managerially, Yellow Truck Coffee Bandung is advised to expand and refine its coffee menu variants, enhance barista responsiveness and service speed, and implement a guest comment system to better capture customer feedback. Strengthening these areas is expected to improve overall consumer satisfaction and support the coffee shop’s competitive performance.
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