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Pengembangan Keterampilan Manajemen Keuangan dan Digitalisasi Pemasaran pada UMKM Assyafa Batik Lampung Rendi Saputra; Ritali Evi Mudrikah; Melisa Purnama; Rizki Pebriansyah; Sofie Dea Aulia
Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 6 (2025): Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jpkm.v1i6.1756

Abstract

This community service program aims to assist the Assayafa Batik Lampung MSME in Bandar Lampung City in improving financial management and digital marketing skills. The partner faced several challenges, including poorly organized financial records, the mixing of personal and business finances, and the use of conventional promotional methods. The program was implemented through training, mentoring, and hands-on practice in proper financial recording based on accounting principles, as well as the utilization of digital media for product promotion. The results showed an increase in participants’ knowledge and skills in financial management and their ability to use online platforms to expand market reach. Overall, this program contributes to strengthening the digital capacity and enhancing the competitiveness of MSMEs in the current era of digital transformation.
Pemberdayaan Masyarakat RW 04 Kelurahan Ganjar Asri Melalui Formulasi Teh Daun Kelor (Moringa Oleifera) Sebagai Inovasi Herbal Preventif Hipertensi Dan Diabetes Ade Maria Ulfa; Deni Kurniawan; Sofie Dea Aulia; Ridha Febriyanti; Aisyah Nurhalizah; Lidia Sari; Gita Febriani Fetika Sari; Masrur Ahmad; Fathan Suhfi; Hidayah Nur Anisa
Inisiatif : Jurnal Dedikasi Pengabdian Masyarakat Vol 5 No 2 (2026): Inisiatif : Jurnal Dedikasi Pengabdian Masyarakat
Publisher : Pusmedia Group Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61227/inisiatif.v5i2.856

Abstract

The Community Service Field Work (KKL-PPM) activities of Group 55 from Malahayati University were carried out in Ganjar Asri Village, Metro Barat Subdistrict, Metro City. The service activities were aimed at increasing community knowledge, skills, and awareness through health, education, environment, creativity, and economic empowerment programs. The main program focused on educating about the prevention of hypertension and Diabetes Mellitus (DM) through a healthy lifestyle and utilizing moringa leaves as a food ingredient that can be processed into tea. The materials included an introduction to hypertension and DM, risk factors, healthy eating patterns, limiting sugar and salt intake, physical activity, regular health checks, and moringa leaf tea processing. Additional programs included Clean and Healthy Lifestyle (PHBS), anti-bullying psychoeducation, ecoprint, SME assistance, and installing educational waste signs. The methods used included counselling, discussions, Q&A sessions, health checks, demonstrations, and hands-on practice, and educational media. The results of the activities showed that the program could be carried out well and provided additional knowledge and practical experience to the participants. The activities also encouraged community participation in adopting healthy lifestyles, taking care of the environment, developing creativity, and improving business capacity.