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All Journal Indonesian Journal of Economics, Business, Accounting, and Management
Muhammad Firdaus
Universitas Islam Indonesia
Economics, Econometrics & Finance Social Sciences

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The Influence of Hedonic and Utilitarian Engagement in Generation Z on Continued Use of the Spotify App Muhammad Firdaus; Anas Hidayat
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 5 (2024): June 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v2i5.82

Abstract

The massive growth of social media has kept generation z updated. Spotify created spotify recap which increased the number of downloads and listeners. This study aims to determine the effect of hedonic involvement and utilitarian involvement on application attitudes and sustainable application use aimed at generation z (1997-2012). Primary data with 200 respondents. Using non probability sampling technique with convencience sampling method. Hypothesis testing using Structural Equation Modeling - Partial Least Square method with Smart-PLS application. The results concluded that hedonic engagement and utilitarian engagement are proven to have a positive and significant influence on application attitudes and continued application use. In addition, this study also proves that application attitude has a positive and significant influence on continued application use.
Co-Authors Anas Hidayat, Anas