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All Journal Jurnal Ilmu Manajemen (JIM) Indonesian Journal of Economics, Business, Accounting, and Management
Reynaldi Dwi Junianta
Universitas Islam Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Digital Persona vs Real Person: A Study on The Attractiveness of Human and Virtual Influencers in Social Media Advertising Reynaldi Dwi Junianta; Masyithoh Annisaush Sholihah; Binarin Tirto Andika; Dwi Martutiningrum; Muhammad Saddam Sofyandi
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 6 (2024): August 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v2i6.99

Abstract

This study aims to compare the differences in the attractiveness of product advertising content with human influencers and VTubers using the audience experience approach. The audience's experience is seen through an assessment of the pragmatic and hedonic qualities of the two advertisements viewed. Attrakdiff is used as a method to measure the assessment of both product advertisements. There are 20 respondents who are asked to view both advertisements and fill out two different questionnaires representing advertisements with human influencers and VTubers. The results show that the attractiveness of advertisements with human influencers and VTubers has almost the same attractiveness. There are differences in pragmatic and hedonic-identity quality (human influencers are superior) and hedonic-stimulation (VTubers are superior), which differentiate between the two. Although there are differences in the assessment of the audience's experience in watching content from human influencers and VTubers, both still have almost the same appeal.
Analisis Pemberdayaan Masyarakat Sekitar Dark Tourism Destination "Museum Sisa Hartaku" dengan RETS Framework Reynaldi Dwi Junianta; Yuda Fathi Albani; Bunga Ira Widiastuti; Muhammad Fadhilah Husain
Jurnal Ilmu Manajemen Vol. 13 No. 3 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v13n3.p716-728

Abstract

This study aims to analyze the impact of the dark tourism destination "museum sisa hartaku" on the community around the tourist destination using the Rural Empowerment of Tourism Scale (RETS) approach. The measurement with RETS examines aspects of psychological, social, and political empowerment. Dark tourism destinations are a form of niche tourism that seeks to highlight the dark side of an area and turn it into a tourist attraction. The presence of dark tourism destinations in communities affected by disasters is expected to have an empowering effect. The research method uses a mixed method in an effort to obtain data and conduct analysis using SPSS and SEM-AMOS. The results show that the community agrees that they have been empowered psychologically and socially, but doubts whether they have been empowered politically. The implications of the study indicate that RETS can be used to measure community empowerment around dark tourism, and also how residents around the tourist destination "museum sisa hartaku" need to be more politically empowered.
Co-Authors Binarin Tirto Andika Bunga Ira Widiastuti Dwi Martutiningrum Masyithoh Annisaush Sholihah Muhammad Fadhilah Husain Muhammad Saddam Sofyandi Yuda Fathi Albani