Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Interaksi Online
Muhammad Raihan Tambunan
Prodi S1 Ilmu Komunikasi
Library & Information Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
DISEMINASI PENGETAHUAN TOKOH KI NARTOSABDHO MELALUI EVENT FESTIVAL SEABAD NADA DAN WARISAN KI NARTOSABDHO KEPADA PEGIAT SENI MAHASISWA DI KOTA SEMARANG SEBAGAI EVENT MANAGER, EVENT CONCEPTOR, EVENT EXECUTOR, PRODUCTION LOGISTICS, EVENT PRODUCTION GRAPHIC DESIGNER Muhammad Raihan Tambunan; Yohanes Thianika Budiarsa
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the dissemination of knowledge about Ki Nartosabdho through thecultural event “Festival Seabad Nada dan Warisan Ki Nartosabdho” targeting student artcommunities in Semarang. The dominance of global popular culture has reduced youngpeople’s awareness of local cultural figures, requiring more relevant communicationapproaches. This research uses a qualitative approach with an implementation-based methodand the Integrated Marketing Communication (IMC) framework, integrating advertising,public relations, and experiential events. The findings show that the program increasedparticipation, knowledge, and cultural appreciation among participants. This study concludesthat cultural festivals with integrated communication strategies effectively bridge the gapbetween interest and understanding in cultural preservation.
Co-Authors Yohanes Thianika Budiarsa