Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Interaksi Online
Rizqo Yuhda Ilaina
Prodi S1 Ilmu Komunikasi
Library & Information Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STRATEGI PEMASARAN SOSIAL YAYASAN SETARA MELALUI AKTIVASI MEDIA SOSIAL, SOSIALISASI ORANG TUA, REKRUTMEN RELAWAN, MAIN EVENT, DAN PENDAMPINGAN ANAK Rizqo Yuhda Ilaina; Yanuar Luqman
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Setara Foundation faced low brand awareness, which resulted in minimal community and volunteer participation. The communication strategy employed was based on the concept ofIntegrated Marketing Communication (IMC), brand awareness, and community participationto ensure the message was consistently received by the target audience. The campaign focusedon Instagram, TikTok, and offline activities such as roadshows, parent outreach, openrecruitment, child mentoring, and main events. The program's implementation results showedan increase in the Setara Foundation's visibility and community involvement in variousactivities. Instagram reached 3,540 followers and reached 225,600, while TikTok reached 311followers and reached 22,000. The open recruitment attracted 74 applicants and resulted in 40volunteers. Parental understanding increased from 32.6% to 78.3%, and the main event wasattended by 152 participants. These findings indicate that the IMC strategy effectivelyincreased community awareness, understanding, and participation of the Setara Foundation.
Co-Authors Yanuar Luqman