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All Journal Tansiq: Jurnal Manajemen dan Bisnis Islam Al Dzahab
Ismail Pulungan
Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Boycott Campaign, Local Pride, and Switching Intention: An Islamic Consumer Ethics Perspective on AMDK Brand Migration Among Generation Z Muhammad Wandisyah R Hutagalung; Happy Dewani Lubis; Ismail Pulungan; Muaz Muhammad Abdul Rahim
TANSIQ: Jurnal Manajemen dan Bisnis Syariah TANSIQ │ Vol. 9 │ No. 1 │ 2026
Publisher : Universitas Islam Negeri Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/tq.v8i3.31120

Abstract

This study investigates the influence of boycott campaigns and local pride campaigns on switching intention from Aqua to Le Minerale among Generation Z consumers in Padangsidimpuan City, within the framework of Islamic consumer ethics. Rooted in the principle of maslahah (public welfare) and the Islamic concept of purposive consumption, boycott campaigns in Islamic discourse align with the notion of al-muqata'ah — a permissible act of consumer abstention in response to perceived injustice. Meanwhile, local pride campaigns resonate with the Islamic call for community solidarity (ta'awun) and the preference for products that serve local socio-economic welfare. Employing a quantitative associative-causal approach with 100 Generation Z respondents selected through multi-stage sampling, data were collected via Likert-scale questionnaires and analysed using multiple linear regression in SPSS 27. Results indicate that both boycott campaigns (t = 6.168, p < 0.001) and local pride campaigns (t = 3.685, p < 0.001) exert a significant positive effect on switching intention, and both jointly explain 45.2% of its variance (F = 40.083, p < 0.001). These findings suggest that Islamic ethical values embedded in social campaigns effectively shape Muslim consumer behaviour, and that brand transitions among Generation Z are dynamically influenced by socio-religious and psychological motivations rather than product attributes alone.
Sharia Business Management Graduates' Competencies: A Stakeholder-Based Evaluation Sry Lestari; Ferri Alfadri; Ismail Pulungan
Al Dzahab Vol. 7 No. 2 (2026): Al Dzahab: Journal of Economics, Management, Business and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/h08ky203

Abstract

Purpose: This study aims to identify and analyze the competencies expected of students and prospective graduates of the Sharia Business Management Study Program at UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan, based on stakeholder needs. It maps technical, managerial, digital, leadership, decision-making, communication, and Sharia-related competencies deemed essential for future employment in the Islamic business sector. Design/Methodology/Approach: This study used a qualitative descriptive-exploratory approach through field research. Data were collected through interviews, observations, and document analysis involving academics, Islamic financial institutions, business practitioners, and community representatives. Ten informants were selected using snowball sampling, and data were analyzed using the Miles and Huberman interactive model, with validity ensured through triangulation of sources. Findings: The results show that stakeholders expect graduates to possess a balanced combination of Sharia knowledge, technical and managerial skills, digital literacy, leadership, decision-making ability, communication, adaptability, and problem-solving competence. Particular emphasis was placed on applying Sharia principles in real business practice, utilizing digital technology, managing risk, developing innovative products, and communicating effectively. The study also identifies a gap between current curriculum emphases and stakeholder expectations, especially regarding industry exposure, experiential learning, digital capability, and soft skill development. Research   Implications: These findings suggest that the study program should strengthen curriculum relevance through stronger industry collaboration, internship and experiential learning programs, enhanced digital competency training, case-based learning, and structured soft-skill development. Such measures are expected to improve graduate employability and align academic outcomes more closely with the evolving demands of the Islamic business industry.
Co-Authors Ferri Alfadri Happy Dewani Lubis Muaz Muhammad Abdul Rahim Muhammad Wandisyah Hutagalung Sry Lestari