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DESIGN A FASHION BUSINESS THAT FOCUSES ON BIG SIZE Rahayu, Cucuk Suratningsih; Rafik, Abdur
Cerdika: Jurnal Ilmiah Indonesia Vol. 3 No. 10 (2023): Cerdika : Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v3i10.694

Abstract

Pendirian bisnis fashion ini dilatarbelangi oleh keresahan pribadi penulis dan orang-orang disekelilingnya yang berukuran cukup besar dalam mencari pakaian muslimah yang mengikuti perkembangan zaman namun tidak kehilangan nilai-nilai islaminya. Pengembangan usaha dari bisnis ini akan mencakup rencana pemasaran, operasional, keuangan, dan pengelolaan sumber daya manusia. Rencana pemasaran meliputi promosi menggunakan media sosial. Rencana operasional meliputi pembuatan ide desain produk, pemilihan bahan baku, dan pendistribusian kepada konsumen. Rencana keuangan yang akan dilakukan adalah pengelolaan dana. Beberapa masalah yang dihadapi dalam pelaksanaan bisnis ini diantaranya implementasi bisnis yang tidak sesuai dengan estimasi waktu yang diagendakan, belum ditemukannya strategi marketing yang paling sesuai, serta keterbatasan modal yang ada
DESIGN AND IMPLEMENTATION OF SNACK FOOD BUSINESS Novie Rianawati, Anggita; Rafik, Abdur
Cerdika: Jurnal Ilmiah Indonesia Vol. 3 No. 12 (2023): Cerdika : Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v3i12.719

Abstract

Bisnis makanan memang banyak dicoba oleh para pelaku usaha. Peluang bisnis makanan di Indonesia cukup tinggi, bisa dilihat dari banyaknya bisnis kuliner yang baru bermunculan dan berkembang dengan pesat. Biasanya bisnis makanan memiliki modal yang tidak terlalu besar, makanya banyak sekali pelaku usaha yang menggelutinya. Selain itu, makanan juga merupakan kebutuhan manusia setiap saat, karenanya usaha di bidang makanan memiliki banyak peminat. Inovasi terkait makanan pun semakin bertambah. Usaha ini memberikan alternatif pilihan lain untuk camilan bagi orang yang suka nyemil. Karena banyak orang yang menyukai camilan, produk ini hadir untuk menjadi alternatif pilihan camilan yang berbeda. Penulisan ini bertujuan untuk mengetahui perkembangan suatu usaha dengan produk makanan ringan yang dilakukan oleh penulis. Penulisan ini berisi perjalanan melaksanakan usaha mulai dari melakukan perencanaan sampai melaksanakannya dan mengatasi permasalahan yang ada dan terjadi. Dalam penulisan ini terkandung empat aspek manajemen yakni aspek operasional, aspek sumber daya manusia, aspek pemasaran dan aspek keuangan.
Antecedents of loyalty to bank: The role of trust in cryptocurrency and concern in investing Alifia, Athalla Destya; Rafik, Abdur
Jurnal Fokus Manajemen Bisnis Vol. 14 No. 1 (2024)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v14i1.9079

Abstract

In recent years, cryptocurrency has become a topic frequently discussed by investors. Cryptocurrency is a type of digital money that was first intended to be used as a medium of exchange but has since evolved into an investment tool. This study examines the influence of cryptocurrency knowledge, trust in government, transaction speed, and herding behavior on trust in cryptocurrency. The impact of trust in cryptocurrency on concern about investing, the influence of trust in cryptocurrency on loyalty to banks, the influence of concern about investing on loyalty to banks, and the impact of trust in cryptocurrency on loyalty to banks mediated by concern about investing. The research respondents were from the general public, who knew about cryptocurrency, totaling 200 respondents. This study used a purposive sampling technique via Smart PLS. The results of this research show that cryptocurrency knowledge, transaction speed, and herding behavior positively affect trust in cryptocurrencies. By contrast, trust in the government does not significantly affect trust in cryptocurrencies. Trust in cryptocurrency has a negative effect on concern about investing, trust in cryptocurrency has a negative impact on loyalty to the bank, concern about investing has a positive effect on loyalty to the bank, and concern about investing mediates between trust in cryptocurrency and loyalty to the bank.
Dynamics of Dualistic Motivation in Saving Behavior: A Qualitative Study on the Customer Experience of Bank BRI KCP Diponegoro Semarang Maulana, Ichsan; Rafik, Abdur
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.2095

Abstract

This study aims to gain a profound understanding of the motivations and experiences of depositors at PT. Bank Rakyat Indonesia (Persero) Tbk, Diponegoro Sub-Branch Office (KCP), Semarang. The research is driven by fluctuations in customer deposits that quantitative data alone cannot fully explain, necessitating a qualitative approach to explore the subjective meanings and considerations behind saving activities. Using a descriptive qualitative method, the study focuses on individual analysis. Data were collected via in-depth interviews with four purposively selected participants. While this sample size is small relative to the total population of KCP Diponegoro customers, it provides deep, contextual insights into the lived experiences of diverse customer segments that a broad statistical survey might overlook. Data analysis followed the Miles and Huberman model, including data reduction, display, and conclusion drawing. The results reveal a dualistic saving motivation: intrinsic factors (self-control, emergency funds, future orientation) and extrinsic factors (family influence, administrative requirements). BRI's primary appeal lies in accessibility, specifically ATM reach and the BRImo digital platform. Experience-wise, digital services offer efficiency, though face-to-face interactions are hampered by long queues and security concerns. Furthermore, customers expect products more adaptive to economic shifts. These findings provide practical implications for BRI KCP Diponegoro to improve offline service efficiency and strengthen system security. Theoretically, this research enriches the study of saving behavior within financial management through a more contextual, qualitative lens.