Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ)
Yulfiswandi Yulfiswandi
International University of Batam
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Behavioral Economic Analysis of Brand Image, Service Quality, Social Media Quality, and Price Perception in Influencing Generation Z’s Purchase Intention for Cross-Border Personal Shopping Services: The Mediating Role of Trust Yulfiswandi Yulfiswandi; Rosmawati Rosmawati
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 6 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i6.9272

Abstract

The jastip (personal shopper) business has become a popular trend in Indonesia in recent years. In the context of trade and consumption, jastip refers to a service where someone (jastip provider or personal shopper) offers to buy goods from a particular place or store at the request of another person (consumer). In return, the jastip provider will usually charge a service fee or commission on top of the price of the goods purchased. The research in this article aims to examine the factors that influence Purchase Intention on jastip, especially in generation Z, using the variables Brand Image, Service Quality, Social Media Quality, and Price Perception mediated by Trust. The study uses primary data that has been processed through the distribution of questionnaires in the form of Google Forms to the Batam City Community who have used jastip. A total of 311 respondent data that meet the criteria and are then processed using the SPSS program for respondent demographic data analysis and the SmartPLS program for hypothesis testing. The results of the study indicate that Brand Image, Service Quality, Social Media Quality, and Price Perception have a significant positive effect on Purchase Intention through Trust mediation. This study shows the importance of Trust as a mediator that connects all variables in influencing Purchase Intention towards Jastip among Generation Z in Batam City.
Analisis Resiko Bank Terhadap Kinerja Keuangan pada Bank Konvensional dan Bank Syariah Daren Daren; Yulfiswandi Yulfiswandi; Isnaini Nuzula Agustin
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10140

Abstract

Penelitian ini bertujuan untuk mengeksplorasi dan menganalisis efek dari Risiko Kredit, Risiko Likuiditas, Risiko Pasar, serta Pertumbuhan Ekonomi terhadap kinerja perbankan. Sampel yang digunakan dalam penelitian ini mencakup 47 bank yang terdaftar di IDX dalam kurun waktu 2019-2023. Sampel didapatkan dengan metode purposive, menghasilkan total 47 bank sebagai sampel. Variabel independen diukur melalui rasio-rasio tertentu, yaitu NPL untuk Risiko Kredit, LDR untuk Risiko Likuiditas, NIM untuk Risiko Pasar, dan GDP untuk Pertumbuhan Ekonomi. Kinerja Bank sebagai variabel dependen diukur menggunakan rasio ROA dan ROE. Temuan analisis menunjukkan bahwa ROA, ROE, dan Pertumbuhan Ekonomi tidak memiliki dampak signifikan terhadap Kinerja Bank, sedangkan Risiko Pasar terbukti memberikan pengaruh yang positif dan signifikan terhadap kinerja bank tersebut.
Co-Authors Daren Daren Isnaini Nuzula Agustin Rosmawati Rosmawati