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All Journal International Journal of Economics Development Research (IJEDR) Prosiding Seminar Nasional dan Call for Paper Pengembangan Dakwah, Pondok Al Islam dan Kemuhammadiyahan
Revania Kurniawati
Universitas Muhammadiyah Surakarta
Economics, Econometrics & Finance Social Sciences

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Live Streaming and Materialism as Determinants of Skincare Purchase Decisions: The Mediating Role of Hedonic Motivation Among Shopee Users Revania Kurniawati; Imronudin Imronudin
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 6 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i6.9741

Abstract

This study investigates the influence of live streaming and materialism on skincare product purchase decisions through Hedonic Motivation among Shopee users in Solo Raya. A quantitative approach was employed, collecting primary data via structured questionnaires from 150 Gen Z respondents aged 17–26, selected through convenience sampling. The research examined four variables: Live Streaming (interactive online shopping with real-time product demonstrations), Materialism (orientation toward wealth and possessions), Hedonic Motivation (intentions driven by pleasure and social norms), and Purchase Decision (five-stage decision-making process). Measurement models assessed validity and reliability using convergent and discriminant validity, composite reliability, and Cronbach’s alpha, while structural models evaluated causal relationships via R², Q², effect size f², and Normed Fit Index. The results indicate that live streaming positively and significantly influences Hedonic Motivation, which in turn mediates its effect on purchase decisions. Materialism also positively affects Hedonic Motivation, though its impact on Buying Decision, both directly and through Hedonic Motivation, is not significant. These findings suggest that optimizing interactive and engaging live streaming experiences can enhance consumer enjoyment and drive purchases. Future research should expand the geographic scope and test other product categories.
Implementasi Nilai-Nilai Al-Islam dan Kemuhammadiyahan di Lingkungan Kampus: Perspektif Inklusif dan Pendidikan Multikultural Shafaun Nada Padmaningrum; Revania Kurniawati; Gias Gemilang Sari; Safrina Nur Arbiah; Nadila Nurhaliza
Prosiding Seminar Nasional dan Call for Paper Pengembangan Dakwah, Pondok Al Islam dan Kemuhammadiyahan 2024: Prosiding Seminar Nasional dan Call for Paper Pengembangan Dakwah, Pondok Al Islam dan Kemuham
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pemahaman dan implementasi nilai-nilai Al-Islam dan Kemuhammadiyahan di lingkungan kampus menghadapi tantangan kompleks, termasuk pengelolaan keragamaninterpretasi, konflik antarindividu atau kelompok, serta tekanan eksternal yang dapat mempengaruhi efektivitas integrasi nilai-nilai tersebut untuk menciptakan lingkungan kampus yang inklusif dan mendukung pendidikan multikultural. Penelitian ini bertujuan untuk mengeksplorasi implementasi nilainilai Al-Islam dan Kemuhammadiyahan di lingkungan kampus dengan fokus pada penciptaan atmosfer inklusif dan mendorong pendidikan multikultural. Dengan menerapkan metode studi pustaka dan penyebaran kuesioner, penelitian ini menggali pemahaman dan persepsi dari berbagai pemangku kepentingan di kampus, seperti mahasiswa, dosen, dan staf administrasi. Hasil analisis data menunjukkan bahwa integrasi nilai-nilai tersebut memiliki potensi besar untuk memperkuat toleransi, persaudaraan, dan keadilan di lingkungan kampus, tetapi juga menghadapi tantangan kompleks dalam mengelola keragaman interpretasi dan pemahaman nilai-nilai tersebut. Strategi inklusif dan dialogis, dukungan kebijakan yang jelas, pendidikan yang terintegrasi dengan baik, serta kolaborasi antarberbagai pemangku kepentingan di kampus menjadi kunci dalam memperkuat implementasi nilai- nilai Al-Islam dan Kemuhammadiyahan serta mendorong kesadaran multikultural.
Co-Authors Gias Gemilang Sari Imronudin Imronudin Nadila Nurhaliza Safrina Nur Arbiah Shafaun Nada Padmaningrum