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All Journal Jurnal Ilmu Manajemen Profitability Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka
Muh. Ramli
Mega Buana University
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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The Impact of TikTok Social Media Utilization as a Promotional Tool on Revenue Growth of Micro, Small, and Medium Enterprises (MSMEs) Muh. Ramli; Rusli; Hasrul Wijaya; Safri Tahir
Jurnal Ilmu Manajemen Profitability Vol. 10 No. 1 (2026): FEBRUARY 2026
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/qmgy9a30

Abstract

The rapid expansion of digital marketing has transformed how Micro, Small, and Medium Enterprises (MSMEs) promote products, particularly through short-video platforms such as TikTok. Despite widespread adoption, empirical evidence on how platform utilization contributes to income growth among local MSMEs remains limited. This study aimed to examine the effect of short-video social media utilization as a promotional strategy on MSME revenue growth in the Manakarra Beach area of Mamuju City, Indonesia. The research employed a quantitative correlational design using a cross-sectional approach. The population consisted of 50 MSME actors, and total sampling was applied. Primary data were collected through structured questionnaires measuring promotional intensity and income changes, and the data were analyzed using simple linear regression. The results showed that digital promotion through short-video content had a positive and statistically significant effect on MSME income (t = 2.688; p = 0.010 < 0.05). The regression coefficient indicated that increased promotional utilization contributed positively to revenue improvement, although the coefficient of determination (R² = 0.131) revealed that only 13.1% of income variation was explained by the model, with the remainder influenced by other business factors. These findings indicate that short-video social media functions as an effective complementary marketing instrument rather than a single determinant of business performance. This study contributes to digital marketing and MSME development literature by providing empirical evidence on the economic relevance of interactive promotional media and suggests that integrated marketing strategies and content optimization are essential for maximizing MSME revenue growth.
From Product To Profit: Student Entrepreneurship Mentoring Through Production Practices and Preparation of Simple Financial Reports Nengsi Sudirman; Arianto Dangkeng; Rafika Fausiah; Muh. Ramli; Resky Aulia Asri
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 04 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i04.2604

Abstract

Students as aspiring entrepreneurs need to have the ability to produce products while managing business finances sustainably. However, entrepreneurship education in higher education still focuses more on production aspects than financial management. This community service activity aims to improve students' entrepreneurial competencies through mentoring in production practices and preparing simple financial reports. The method used is participatory mentoring in five stages: production practices, cost recording, simple digital bookkeeping, financial report preparation, and business profit analysis. The results show that students are able to understand the production process, identify costs, prepare digital bookkeeping, present simple financial reports, and analyze business profits. The product-to-profit approach provides a learning experience that integrates operational and financial aspects, thus supporting the development of young entrepreneurs who are able to manage their businesses professionally and sustainably.
Co-Authors Arianto Dangkeng Hasrul Wijaya Nengsi Sudirman Rafika Fausiah Resky Aulia Asri Rusli Safri Tahir