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All Journal Bhakti: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Elsa Hesty Mirani
Indonesia Open University
Religion Arts Humanities Education Social Sciences Other

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PENINGKATAN KETERAMPILAN DIGITAL UMKM MELALUI PROGRAM SOCIAL MEDIA SELLER (SMS) Ade Mutiara Putri Nasiub; Renilda Ariyani Saragih; Novi Nanda Arifa; Mirna Puspita; Jistian Arnal Dia Tamonob; Frans Frans; Erlianda Saputra; Elsa Hesty Mirani; Cahaya Dinata; Putri Rasti Ramadhani
BHAKTI: JURNAL PENGABDIAN DAN PEMBERDAYAAN MASYARAKAT Vol. 5 No. 01 (2026): Juni
Publisher : Universitas Islam Tribakti (UIT) Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/bjppm.v5i01.8674

Abstract

The Social Media Seller (SMS) program is a community service activity that aims to improve the skills of Micro, Small, and Medium Enterprises (MSMEs) in utilizing social media as a means of product promotion. This activity was carried out in the area of Jl. Pala Raya and Jl. Merica, Pondok Cabe Udik, Pamulang, South Tangerang, through four main stages: observation, preparation, implementation, and evaluation. There were three meetings during the implementation of the activity, which included socialization, pretest, content creation training, field practice, editing, content uploading, and posttest. The results of the posttest showed a significant improvement in the participants' understanding and skills in creating and promoting product content digitally. Internal evaluation by the implementation team shows that the activities are running as planned and have a positive impact on the empowerment of MSMEs in the digital era.
Co-Authors Ade Mutiara Putri Nasiub Cahaya Dinata Erlianda Saputra Frans Frans Jistian Arnal Dia Tamonob Mirna Puspita Novi Nanda Arifa Putri Rasti Ramadhani Renilda Ariyani Saragih