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All Journal Bhakti: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Siti Imroatun Solikah
Universitas Nahdlatul Ulama Sunan Giri
Religion Arts Humanities Education Social Sciences Other

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PEMBERDAYAAN WIRAUSAHA MUDA DESA KEDUNGREJO MELALUI PELATIHAN ARTIFICIAL INTELLIGENCE DAN STRATEGI TIKTOK AFFILIATE UNTUK MENINGKATKAN KAPASITAS DIGITAL DAN EKONOMI LOKAL Siti Labiba Kusna; Ainu Zuhriyah; Muhammad Firdaus; Siti Imroatun Solikah; Septiani Nur Azizah; Tita Rosa Ardinda
BHAKTI: JURNAL PENGABDIAN DAN PEMBERDAYAAN MASYARAKAT Vol. 5 No. 01 (2026): Juni
Publisher : Universitas Islam Tribakti (UIT) Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/bjppm.v5i01.9136

Abstract

This community service program addresses the limited digital literacy and underutilization of technology in promoting local products among young entrepreneurs in Kedungrejo Village. The program aims to empower young entrepreneurs by enhancing their digital capacity and supporting local economic development through training on Artificial Intelligence (AI) and TikTok Affiliate strategies. The activity employed the Asset-Based Community Development (ABCD) approach, involving interactive training sessions, demonstrations, and hands-on practice. The results show a significant increase in participants’ understanding by 30%, along with strong motivation, as 90% of participants expressed readiness to apply the acquired skills. This program contributes to strengthening digital entrepreneurship and expanding market access for local products, thereby supporting sustainable local economic growth.
Co-Authors Ainu Zuhriyah Ainu Zuhriyah Labiba Kusna, Siti Muhammad Firdaus Septiani Nur Azizah Tita Rosa Ardinda