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All Journal ProBisnis : Jurnal Manajemen
Shofyan Roni
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Potensi Utama
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Promosi, Kualitas Pelayanan dan Citra Merek Yamaha Terhadap Keputusan Pembelian Produk Pada PT. Aspacindo Kedaton Motor Fany Dortua Silalahi; Shofyan Roni
ProBisnis : Jurnal Manajemen Vol. 16 No. 06 (2025): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to determine the effect of promotion, service quality, and brand image on product purchasing decisions at PT. Aspacindo Kedaton Motor. The background of this study arose because Yamaha motorcycle sales at the dealership fluctuated every year. This was thought to be caused by less than optimal promotion, inconsistent service, and an insufficiently strong brand image in the minds of consumers. This study used a quantitative method with a sample of 100 respondents determined using the Slovin formula. Data were collected through questionnaires and processed with the help of the SPSS version 25 program using multiple linear regression analysis. The results showed that promotion, service quality, and brand image had a positive and significant effect on purchasing decisions, both partially and simultaneously. The coefficient of determination (R²) value was 0.783, which means that 78.3% of purchasing decisions can be explained by these three variables, while the rest was influenced by other factors outside this study. These results indicate that the better the company's promotion, service, and brand image, the higher the consumer interest in purchasing products at PT. Aspacindo Kedaton Motor.
Pengaruh Beban Kerja, Lingkungan Kerja Fisik dan Komunikasi Interpersonal Terhadap Kepuasan Kerja Pada Karyawan PT. Tjipta Rimba Djaja Tanjung Mulia Mario Simangungsong; Shofyan Roni
ProBisnis : Jurnal Manajemen Vol. 16 No. 06 (2025): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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This study aims to determine the effect of workload, physical work environment, and interpersonal communication on job satisfaction among employees of PT. Tjipta Rimba Djaja. This study employed a quantitative approach. The data sources used were primary and secondary data. The population consisted of 112 employees of PT. Tjipta Rimba Djaja. The sample size was 112 respondents. The sampling technique used in this study was saturated sampling. Data analysis techniques used in this study included descriptive statistics, classical assumption tests, multiple linear regression tests, and hypothesis testing. Based on the partial test results, it was found that workload has a positive and significant effect on employee satisfaction, with a t-test of 3.714 > t-table 1.981. Therefore, based on the partial test, H1 can be concluded as accepted. Furthermore, the work environment variable partially did not have a positive and significant effect on employee job satisfaction, with a t-value of 1.984 < t-table 1.981. Therefore, the partial test results concluded that H2 was rejected. Furthermore, interpersonal communication had a positive and significant effect on employee job satisfaction, with a t-value of 2.986 > t-table 1.981. Therefore, the partial test results concluded that H3 was accepted. Simultaneous results revealed that workload (X1), work environment (X2), and interpersonal communication (X3) collectively had a positive and significant effect on employee job satisfaction at PT. Tjipta Rimba Djaja.
Pengaruh K3 (Keselamatan dan Kesehatan Kerja), Beban Kerja dan Kompensasi Terhadap Kepuasan Kerja Karyawan Shopee Ekspress Hub Medan Deli Mutiara Andini; Shofyan Roni
ProBisnis : Jurnal Manajemen Vol. 16 No. 06 (2025): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Based on the partial test results, it is known that Occupational Health and Safety (K2) has a positive and significant effect on employee job satisfaction. The calculated t-value is 3.541 > t-table 2.009, therefore, the partial test conclusion is that H1 is accepted. The workload variable has a positive and significant effect on employee job satisfaction. The calculated t-value is 2.669 > t-table 2.009, therefore, the partial test conclusion is that H2 is accepted. The compensation variable has a positive and significant effect on employee job satisfaction. The calculated t-value is 2.053 > t-table 2.009, therefore, the partial test conclusion is that H3 is accepted. The simultaneous test results show that the variables K3 (X1), workload (X2), and compensation (X3) collectively have a positive and significant effect on employee job satisfaction at Shopee Ekspress Hub Medan Deli.
Co-Authors Fany Dortua Silalahi Mario Simangungsong Mutiara Andini