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All Journal Nomosleca Jurnal Cahaya Mandalika
Eko Purwanto
Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Muhammadiyah Tangerang
Humanities Education Languange, Linguistic, Communication & Media Library & Information Science

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Komunikasi Visual Dalam Pemasaran Produk Industri Kreatif Muhammad Sidqi Hawari; Eko Purwanto
Jurnal Nomosleca Vol. 11 No. 2 (2025): Oktober, 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v11i2.15600

Abstract

In the digital era, visual communication has become an important element in the marketing of creative industry products, functioning to build brand identity and influence consumer purchasing decisions. This study aims to analyze the role of visual communication in increasing marketing effectiveness. The method used is a qualitative approach with literature studies, collecting data from various academic sources and relevant reports. The results of the study indicate that visual elements such as consistent color, typography, and illustration can increase consumer appeal and engagement. These findings provide a significant contribution to the understanding of effective visual communication strategies in the context of marketing. In conclusion, this study recommends that creative industry players consider cultural and psychological aspects in visual design to increase the relevance and impact of marketing in the future.
NARASI BUDAYA LOKAL DALAM FILM INDIE: ANALISIS SEMIOTIKA FILM-FILM PENDEK TRADISI JAWA Chatri Adam Mag’lepy; Eko Purwanto
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 7 No. 1 (2026)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

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Abstract

Indie films play a vital role in preserving local culture, particularly Javanese culture, by highlighting traditional symbols, rituals, and values through compelling narratives and distinctive visual approaches. Using a semiotic method, this study analyzes the representation of Javanese culture in indie short films, exploring the denotative, connotative, and mythical meanings of cultural signs such as the keris, masks, gamelan, and customary traditions. The findings reveal that films like Lamun Sumelang, Inang, and Setan Jawa effectively portray the tension between tradition and modernity while reinforcing collective identity through aesthetic and emotional experiences. Advances in technology and digital distribution enable these films to reach global audiences without compromising their local authenticity. Therefore, indie filmmakers are encouraged to continue presenting authentic cultural narratives, while support from the government and digital platforms is essential to broaden their international reach and impact.
Co-Authors Chatri Adam Mag’lepy Muhammad Sidqi Hawari