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All Journal Jurnal Pengabdian Kompetitif
Joni Sasmito
Universitas Balikpapan, Balikpapan, Indonesia
Social Sciences

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PENINGKATAN DAYA SAING UMKM MELALUI LEGALITAS USAHA DAN INOVASI PEMASARAN BERBASIS PEMBUATAN LOGO Joni Sasmito; Putri Madinatul Munawwarah; Dini Herlina
Jurnal Pengabdian Kompetitif Vol. 5 No. 1 (2026): Jurnal Pengabdian Kompetitif (JPK)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/pengabdiankompetif.v5i1.2914

Abstract

Saloloang Village in Penajam District, Penajam Paser Utara Regency has micro, small, and medium enterprises (MSMEs) that play an important role in supporting the local community’s economy. MSME actors still face challenges in improving business competitiveness, particularly in terms of business legality and strengthening visual brand identity. This community service program through the Kuliah Kerja Nyata (KKN) activity aims to improve MSME competitiveness through strengthening business legality and marketing innovation based on logo creation. The method used is a participatory descriptive approach through MSME surveys, coordination visits with the village administration, and the implementation of socialization activities for business actors. The socialization activities provide an understanding of the importance of business legality and the procedures for registering a Business Identification Number through the Online Single Submission system. The socialization activities also provide explanations regarding the concept of logos, the functions of logos, and the elements of effective logos as visual product identities. The results of the activity show an increase in MSME actors’ understanding of the importance of business legality ownership as a basis for legal protection and business development. Participants also understand the role of logos as visual identities that can strengthen product image and support promotional strategies. The findings indicate that strengthening business legality and developing visual branding can serve as strategic steps to improve MSME competitiveness in a sustainable manner
PEMBUATAN PAPAN EDUKASI MASYARAKAT TENTANG PEMILAHAN SAMPAH Joni Sasmito; Muhammad Fawwaz Zarqy Al Ghifari
Jurnal Pengabdian Kompetitif Vol. 5 No. 1 (2026): Jurnal Pengabdian Kompetitif (JPK)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/pengabdiankompetif.v5i1.2915

Abstract

Waste management remains a persistent environmental challenge in many rural areas of Indonesia, including Saloloang Village, Penajam Paser Utara Regency. Although the community demonstrates strong social cohesion, the absence of structured and accessible educational media on waste segregation has limited the effectiveness of local environmental management efforts. This community service program aimed to enhance public awareness and promote proper waste segregation practices through the design, production, and installation of a bilingual educational board in the coastal area of the village. A descriptive participatory approach was employed, involving site observation, informal consultation with local stakeholders, content development based on visual communication principles, and collaborative implementation. The educational board presents clear information on organic and inorganic waste categories and incorporates an interactive convex mirror element to increase visual engagement and attract visitors’ attention. Observational findings after installation indicated positive responses from both residents and visitors, particularly school-aged children, who showed interest in reading and interacting with the board. The initiative demonstrates that integrating informative content with creative visual elements can strengthen environmental messaging in public spaces. However, the evaluation was limited to descriptive observations without quantitative measurement of behavioral change. Overall, the program contributes to reinforcing community-based waste management efforts by providing a sustainable visual communication medium in a high-traffic coastal area
Co-Authors Dini Herlina Muhammad Fawwaz Zarqy Al Ghifari Putri Madinatul Munawwarah