Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship)
Anjelika Natasyah
Program Studi Manajemen, Fakultas Ilmu Sosial dan Humaniora, Universitas Bunda Mulia, Jakarta, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANTECEDENTS OF STOCK INVESTMENT INTENTION AMONG GENERATION Z Anjelika Natasyah; Ali Wardhana
Journal of Business And Entrepreneurship Vol. 14 No. 1 (2026): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2026 Edition)
Publisher : Sampoerna University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46273/jobe.v14i1.634

Abstract

This study examines how financial literacy, attitude toward investment, subjective norms, and perceived behavioral control relate to stock investment intention among Generation Z. A quantitative survey design was used, with data gathered from 222 Generation Z respondents through purposive sampling and analyzed with Structural Equation Modeling-Partial Least Squares (SEM-PLS) in SmartPLS 4.0. Attitude toward investment, subjective norms, and perceived behavioral control each showed a positive and significant relationship with investment intention, and financial literacy likewise had a significant effect. The results add to what is known about financial management among younger investors and offer a point of reference for investors, financial institutions, and researchers examining the drivers of stock investment intention.
Co-Authors Ali Wardhana